Suerte Tequila Says “This One’s on Us” – Absorbs Tariff Costs So You Don’t Have To.

BOULDER, CO. March 4, 2025 – In the face of new tariffs on Mexico, Suerte Tequila has one thing to say: "Not your problem." While other brands may be passing costs onto their customers, Suerte is taking one for the team, ensuring that every sip of their premium tequila remains as smooth as ever—both in taste and in price.

Despite the 25% tariff that has been mandated on imports from Mexico, the cost of Suerte Tequila will remain the same.

"We will not pass tariff costs to consumers,” says Laurence Spiewak, co-founder of Suerte Tequila. “Agave prices have dropped over 80% in 18 months, and tequila margins are stronger than ever. Raising prices on a consumer base already looking to spend less isn’t justified—or right. So we won’t.”

So go ahead—enjoy that margarita, pour that neat pour, and know that Suerte has your back (and your wallet). No extra fees, no fine print, just really good tequila.

Cheers to that.

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Suerte Tequila (NOM 1530) is a single-distillery tequila crafted using traditional methods, including slow-roasting agave, tahona crushing, and pristine spring water. Produced at Tequilera Simbolo in the highlands of Atotonilco El Alto, Jalisco, Suerte is among the rare 2% of tequila brands with a dedicated distillery, ensuring full control over quality and sustainability. Suerte is also in the exclusive less than 1% of brands using 100% tahona crushing, creating a more authentic, nuanced tequila.

Suerte’s award-winning lineup includes Blanco (2024 SFWSC Gold Winner), Blanco Still Strength (2024 SFWSC Gold & 2024 SIP Gold Winner), Reposado (2024 SFWSC Double Gold & 2024 SIP Platinum Winner), An~ejo (2024 SFWSC Silver Winner), and Extra An~ejo (2024 SIP Gold Winner), as well as Margarita (2024 SIP Gold Winner), Paloma (2024 SFWSC Double Gold & 2024 SIP Double Gold Winner), and Ranch Water Canned Cocktail (2024 SFWSC Double Gold Winner). Suerte is proudly Colorado’s Tequila, delivering premium craftsmanship at an unbeatable value.

Here’s to the Rabbits. Centuries ago, legend has it, a farmer’s wife saw lots of rabbits (400 it is said). They were bouncing happily through her fields lapping up the juices from the fermented agave plants. She went out and collected some of the nectar in jars, brought it into the hacienda and, for the first time, everyone did tequila shots. Ultimately she was crowned Mayahuel, the Aztec Goddess of Tequila. And the rabbits, well, to Suerte, they’re heroes.