DENVER (Feb. 13, 2025) — Outlaw Light Beer, the #1 fastest-growing light domestic beer in the United States continues its exponential growth, announcing a new distribution partnership covering the Great Lakes State. Outlaw Light is now available via Imperial Beverage, expanding its footprint and ensuring statewide access for Michiganders.
Brewed in the heart of Colorado by Tivoli Brewing Co., Outlaw Light Beer embodies Michigan’s hardworking grit, strong sense of community, and rich traditions. With its crisp, refreshing taste, just 105 calories per serving, and a smooth 4.2% ABV — this light beer is crafted to deliver exceptional flavor with unbeatable quality and affordability.
"When we initially launched in early 2024, we were committed to expanding quickly across Michigan," said Ari Opsahl, CEO of Tivoli Brewing Co. "This marks an exciting milestone for us, and we’re proud to partner with an incredible distribution partner, making it easier for Michiganders to have access to the fresh and satisfying taste of Outlaw Light. It’s more than just a beer — it’s a tribute to tradition, resilience and many of the values Michiganians uphold.”
“We are thrilled to partner with Outlaw to expand their distribution throughout the state of Michigan,” said Joe Cekola of Imperial Beverage. “This partnership and support in this market has contributed greatly to the brand's success in the western U.S. and its launch in Michigan. Since the brand’s introduction to the state in late October 2024, sales have been outpacing expectations, with their 12 and 24 pack 12-ounce cans leading the way. We look forward to continuing to grow the Outlaw brand together.”
Michigan beer lovers can stock up on Outlaw Light at their favorite retailers across the state.
Stay tuned for more updates on Outlaw Light Beer partnerships in Michigan. For more information, please visit OutlawBeer.com.
ABOUT OUTLAW LIGHT BEER
Brewed by Tivoli Brewing Company, Outlaw Light Beer represents a legacy of resilience, innovation and craftsmanship. With roots dating back to 1859, Tivoli has endured Prohibition and natural disasters, emerging stronger each time to create exceptional beers. Outlaw embodies this spirit with its crisp, easy-drinking and refreshing profile, designed for those who appreciate hard work and good times. More resilient than the average beer company and more fun, Outlaw is a celebration of dreamers and doers, crafted with pride for everyone’s enjoyment. For additional information, please visit OutlawBeer.com or follow along on Instagram and Facebook.
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