Southern Pines Brewing Introduces Delighted Devil To Their Core Beer Lineup With Their First Ever 19.2oz, Stovepipe Can

SOUTHERN PINES, N.C. (September 13, 2024) - Southern Pines Brewing Company is excited to announce a new addition to its core lineup, available year-around, with the launch of Delighted Devil, a Belgian-style strong golden ale. Delighted Devil will be available on draft, as 12oz cans in 6-packs, and for the first time ever, as 19.2oz single serving cans. This Belgian-style golden ale clocks in at a 9.2% ABV while maintaining approachability and being extremely light-bodied. 

Earlier this year, Southern Pines Brewing Company's head brewer, Steve Anchor, spent time in Belgium on an internship at Cantillon Brewery, where he experienced firsthand the complexities of Belgian-style beers. Southern Pines Brewing Co. prides itself on its hand-crafted water program to more accurately recreate beer styles, down to the molecular level, from all over the world. Delighted Devil's water profile was inspired from Rochefort, which is historically tied to popular abbey ales from Belgium. 

"This is our balanced and modern version of this style that uses a late aroma hop addition of Hallertau Blanc which complements and rounds out the complex yeast esters that are found in our traditional Belgian yeast," says Steve Anchor. “Everything down to the custom water profile was inspired by Belgian beer culture."

In addition to being on draft and available as a six-pack, Delighted Devil will also be packaged in a 19.2oz single-serve can, a first for the Veteran-owned company. This new packaging will help pave the way to new, untapped markets. 

"This is an evolution of our business that will give us access to a whole new type of consumer. Folks that are craft occasional drinkers will get to try our products in a single serving size at grocery stores, convenience stores, and concert venues across both North and South Carolina," says Andrew Johnson, Director of Sales. "Our slogan is 'Rooted in the Community' and this packing format will help us reach new communities."

This beer launches locally in Southern Pines, NC on Friday, September 13 and will roll out around the Carolinas this fall.

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About Southern Pines Brewing Company

Southern Pines Brewing Company is a veteran-owned business founded in 2014, proudly brewed in the Sandhills of North Carolina. Using unique, hand-crafted water profiles for every beer they make, Southern Pines Brewing Co. is using this innovative method of craftsmanship to show the attention to detail and commitment to quality that makes their beer so unique and special. One of the main brand pillars and a core company value, "Rooted in the Community" is the way Southern Pines Brewing Co. expresses their commitment to the people and the places that make the state of North Carolina special. They operate two taprooms in Southern Pines, a restaurant and speak-easy cocktail lounge at the historic Buggy Factory in Carthage, NC, and will open a restaurant and bar called "The Traveler" in Fayetteville, NC. To learn more about Southern Pines Brewing Co., please visit our website.

For more information, please contact Andrew Johnson at 919-771-4049.