STRATFORD, Conn. – For IPA lovers craving all the hoppiness of their favorite brew minus the alcohol, Two Roads Brewing Co. today revealed the latest addition to its line of award-winning non-alcoholic beers: Road 2 Ruin Zero Non-Alc IPA.
The new NA version of Two Roads’ flagship beer is crafted with the same bold, hoppy flavor of its namesake brew, rich with floral and piney aromas and a crisp, clean, big-hop bite.
“We’ve been focusing sharply on our core beer brands, and Road 2 Ruin is at the top of that list. Our brewmaster, Phil Markowski, and his team took the time they needed to develop a non-alcoholic take that fans of our flagship would instantly recognize and could easily embrace,” said Brad Hittle, co-founder and CEO of Two Roads. “This fabulous brew brilliantly pays off our strategy of investing in a more focused portfolio that gives our fans more ways to enjoy what they already love.”
Like all of Two Roads non-alc beers, Road 2 Ruin Zero is made using an arrested fermentation process, where the yeast strain selected is carefully managed to achieve an ABV of below 0.5%. The result is a bold, full-flavored liquid that tastes remarkably like the alcoholic version.
Road 2 Ruin Zero follows the brand’s first two non-alcoholic offerings, an American IPA and a Juicy IPA, which beat out more than 70 other non-alc beers to win a silver medal at the 2023 Great American Beer Festival. Road 2 Ruin Zero offers the same quality ingredients and bold flavor in a label that is instantly recognizable by IPA fans everywhere.
Two Roads’ non-alc segment is seeing strong growth, tallying sales increases of 109% in the Northeast from 1/1/24 – 7/21/24 according to NIQ syndicated data. Two Roads has plans to continue expanding the line, with more non-alc versions of other top-selling beers slated for later this year and next.
Road 2 Ruin Zero is now available year-round everywhere Two Roads beers are sold in 6-packs of 12 oz. cans at an SRP of $11.99.
About Two Roads Brewing Co.
Two Roads Brewing Co., launched in 2012, is a privately owned craft beverage company offering a wide-ranging portfolio of beers, canned cocktails, hard seltzers, distilled spirits, and other Road Less Traveled beverages. Located in Stratford Connecticut, Two Roads is ranked 54th among 9,500+ independently owned breweries in the US according to the Brewer’s Association’s 2021 survey.
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