FX’s The Bear is Serving Up More Stella Artois For Season 3

The highly anticipated Season 3 of FX’s The Bear is just days away (Wednesday, June 26 at 9 p.m. ET), and Stella Artois is returning for its starring role at the dining table.

For the second consecutive season, Stella Artois has partnered with FX to bring the beer and The Bear to the small screen with integration throughout scenes from the series. The collaboration is a natural fit for the beer brand that brings people together over a shared love of food and entertainment. New this season, before streaming the episodes available exclusively on Hulu, fans will view custom content by Stella Artois featuring Sweeps (Corey Hendrix) and Sugar (Abby Elliott), with the actors discussing their experience and memories while filming the show. 

On Thursday, Stella Artois and FX celebrated the upcoming season by hosting an epic culinary evening celebrating the food and entertainment behind the hit show, extending Stella’s “Let’s do Dinner Summer Series” platform to Los Angeles. Hendrix was on hand to tease the upcoming season as James Beard Award-winning chefs Justin Pichetrungsi and Chris Bianco treated guests to a fusion of fine dining and casual cuisine inspired by Carmy & Sydney’s innovative style. 

Here are all the ways the partnership is coming to life this summer:

• Stella Artois Drop Shop - This will be an online hub for all things experiential this summer, promoted through Stella’s socials, and designed as a way for all consumers to have a chance to experience the brand’s innovative events. Giveaway items include custom chalices, Stella neons from The Bear, a Hulu membership and The Bear x Stella Apron.
• Stella Artois x The Bear Custom Content - Before streaming The Bear episodes available exclusively on Hulu, fans will view custom content by Stella Artois featuring Sweeps (Corey Hendrix) and Sugar (Abby Elliot), with the actors discussing their experience filming the show.
• Lights! Camera! Stella Artois! - Throughout season 3 of The Bear, Stella Artois will also be featured on the show in key moments. Keep an eye out for the brand’s signature logo!