Prost Brewing Co. Expands Distribution of Authentic German Bier to Utah

Prost invests in its distribution footprint with strategic partnership with General Distributing Company

Award-winning craft brewery Prost Brewing Co. is expanding distribution to Utah with General Distributing Company, marking a significant milestone in its mission to bring authentic German styles to bier lovers. Starting this summer, Utah residents will be able to enjoy Prost's world-class German-inspired biers, including their highly acclaimed Prost Pilsner, which recently won a Silver medal at the 2023 Great American Beer Festival in the German-Style Pilsner category.

"Prost is bringing German craft bier perfection to the state of Utah," says Prost President David Deline. "We’re on a mission to bring good bier to good people. In partnership with General Distributing, we’re proud to share our authentic biers and our passion for traditional German brewing in Utah."

All of Prost’s biers are brewed authentically with sustainably sourced German-grown hops and malts that are hand-selected for quality. The expansion to Utah includes a selection of Prost's most popular offerings and a new variety pack only available in Utah.

Prost Variety 12 Pack – Three Prost biers are available in a Utah-exclusive variety pack at retailers across the state and in 6-packs of cans at select liquor stores. 

• Prost Pilsner (4.9% ABV): A crisp and refreshing German-style Pilsner, perfect for any occasion.
• Kolsch (4.8% ABV):  A sublime balance of yeast, hops, and malt flavors.
• Hefeweizen (5% ABV): A complex balance of banana, clove, and spice.

6 Packs of Cans – Select liquor stores across Utah will also carry three German-inspired styles:

• Vienna Lager (5.4% ABV): A toasty and balanced bier, ideal for pairing with hearty meals.
• Dunkel (5.6% ABV): A rich and malty dark lager, showcasing the depth of German brewing tradition.
• Seasonal Bier Program: A rotating seasonal bier selection that is crafted to be perfect for any occasion, any time of year.

All Prost’s biers are brewed at its new 60,000 sq. ft. brewery headquarters in Northglenn, Colo. The expansive, state-of-the-art facility features the finest German brewing technology imported from Kaspar Schulz. Prost’s one-of-a-kind brewery design is rooted in sustainability and a commitment to brewing traditional German styles.

ABOUT PROST

Prost Brewing Co. is a Colorado craft brewery focused on building community and honoring German brewing traditions. Prost’s award-winning biergarten-style biers are brewed authentically with sustainably sourced German-grown hops and malts that are hand-selected for quality. Brewed with state-of-the-art precision, Prost’s lineup of German inspired, Colorado crafted biers are clear, refined and approachable, yet layered with complexity. Find out more at prostbrewing.com.