• BevNET
  • Nosh
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Sign Out Manage Account
Sign Out User Short Name
Login Become an Insider

Features

  • Brewbound Live
  • Jobs
  • Beyond Beer
  • Big Beer
  • Craft
  • Data
  • Distribution
  • Legislative
  • M&A
  • New Products
  • On-Premise & At-The-Brewery Trends
  • People Moves
  • Podcast
  • Voices
  • PR
    back
    • Beer Companies
    • Supplier & Service Provider
  • Supplier News
  • Content Calendar

Resources

  • Videos
    back
    • Brewbound Live Replay
      Replay Strategic Business Presentations
    • Data Club
      Wonderful Insights From Beloved Brands
    • Frontlines
      Stay Updated And Ready
    • All Videos
  • Newsletter
    back
    • View Archive
    • Free Sign Up
  • Submit
    back
    • Submit News
    • Best of 2025 Awards
    • Submit Beer Event
  • Directories
    back
    • Brewery Database
    • Marketplace
    • Nombase CPG Directory
    • Brewbound Awards
    • Beer Events Calendar
    • Supplier & Services Guide
  • About
    back
    • Media Kit & Advertising
    • About Brewbound
    • Contact Us
    • Team
    • Charter Members

Account

Login
  • Settings
Become an Insider
  • Brewbound Live
  • Jobs
  • Podcast
  • Data
  • M&A
  • Newsletter
  • PR
  • Submit News
BrewboundPress Releases

Lallemand Releases LalBrew Pomona, the Yeast for Modern, Hop-Forward Beers

info_outline Promoted post by Lallemand Brewing

Jun. 4, 2024 at 7:39 am

X LinkedIn Reddit Facebook Email
Report Press Release Contact the Poster
Supplier & Service Provider
Listen to this article
: / :
  • image-01
  • image-02

Lallemand Brewing is pleased to announce the upcoming release of its latest innovation LalBrew Pomona™ Modern Hybrid IPA Yeast.  LalBrew Pomona™ is a hybrid yeast that was selected for flavor and fermentation performance in hoppy beers. Named after the goddess of fruit trees, LalBrew Pomona™ produces a unique and juicy flavor profile with notes of peach, citrus, and tropical fruits. This strain was developed by our partner Escarpment Laboratories, an innovative Canadian yeast company and industry leader in solution-based yeast selection and hybridization.

"We used yeast breeding to cross a highly aromatic strain with a super robust and reliable strain. Then we used a process called adaptive lab evolution to adapt it to the unique fermentation conditions of IPAs, enhancing biotransformation and haze.”

Richard Priess, CO-founder of Escarpment Laboratories

The result of this research and selection is a fruity, stress-tolerant, and robust strain that enhances biotransformation and haze for modern IPA styles. This product will be available in 500g as of tomorrow and will be available in 11g sachets in the coming months.

Since their introduction into the craft market around 2003, hazy IPAs have firmly cemented themselves as a pervasively popular and highly demanded style in the brewing universe. With its carefully selected flavor profile, LalBrew Pomona™ answers the market’s ever-present demand from brewers chasing the divine balance of fruit and hop flavors. Commercial trials have received rave reviews, and we anticipate this to be one of our most beloved strains for many years to come.

In a nutshell, why is LalBrew Pomona™ a game-changer?

·       High Biotransformation potential

·       Unique flavor profile with notes of peach, citrus, and tropical fruit

·       Selected for fermentation in high-gravity and highly hopped wort

·       Haze-positive for stable haze 

·       Robust and repitchable

For More Information:
Learn More

Industry Marketplace

Contract Production & CoPacking Partner to Grow Your Brand

Contract Production & CoPacking Partner to Grow...

  • View All
  • Post a Listing

Latest News

Beer Institute: October Domestic Shipments Decline Following 1 Month Uptick

Beer Institute: October Domestic Shipments Decline Following 1 Month Uptick

Lake Hour’s New CEO Sets Sights On Hard Tea, Market Expansion

Lake Hour’s New CEO Sets Sights On Hard Tea, Market Expansion

SPONSORED POST
Building Community & Knowledge: CCBA’s Kelsey McQuaid-Craig on the California Craft Beer Summit

Building Community & Knowledge: CCBA’s Kelsey McQuaid-Craig on the California Craft Beer Summit

Featured Jobs

Multiple Open Positions! - Production, Operations, Client Support, Sales - MetaBrand LLC

Multiple Open Positions! - Production, Operatio...

Head Brewer - Maplewood Brewing Company

Head Brewer - Maplewood Brewing Company

Regulatory Compliance Manager - Tree House Brewing Company

Regulatory Compliance Manager - Tree House Brew...

Director of Operations (Beverage) - Birdie / Wild State Cider

Director of Operations (Beverage) - Birdie / Wi...

Brewer - Foolproof Brewing Company

Brewer - Foolproof Brewing Company

Sales Representative-Northwest NJ - Kane Brewing Company

Sales Representative-Northwest NJ - Kane Brewin...

  • View All Jobs
  • Post a Job

Additional News

BeerBoard: On-Premise Volumes Drop Big on Thanksgiving Eve

BeerBoard: On-Premise Volumes Drop Big on Thanksgiving Eve

Manna Beverages’ Anaheim Facility Sold to AriZona

Manna Beverages’ Anaheim Facility Sold to AriZona

Brewbound Live 2025 is 1 Week Away!

Brewbound Live 2025 is 1 Week Away!

NA Social Tonic Brand Hiyo Lands Investment & Multi-Year Partnership with Live Nation

NA Social Tonic Brand Hiyo Lands Investment & Multi-Year Partnership with Live Nation

Jobs in the Beer Industry

  1. Headbrewer/Brewmaster - Free Roam Brewing Company - Free Roam Brewing Company
  2. Sr Manager of Brewery Experience & Hospitality - Sierra Nevada Brewing Co - Sierra Nevada Brewing Co
  3. Manufacturing Maintenance Technician - Full Sail Brewing Company - Full Sail Brewing Company
  4. Head Brewer - Maplewood Brewing Company - Maplewood Brewing Company
  5. Head Production Brewer - Alaska Pacific Beverage Company - Alaska Pacific Beverage Company
  6. Director of Sales - Asheville, NC or remote within 250 mile footprint - Highland Brewing Company - Highland Brewing Company
  7. Packaging Manager - Trillium - Trillium
  • View All Jobs
  • Post a Job

Promoted PR Posts

Rupee Beer Innovates with First-of-its-Kind Indian Darjeeling Hard Tea

Rupee Beer Innovates with First-of-its-Kind Indian Darjeeling Hard Tea

The Odom Corporation Selects GoSpotCheck for Better Compliance, Merchandising and Retail Execution

The Odom Corporation Selects GoSpotCheck for Better Compliance, Merchandising and Retail Execution

Abstrax Hops Announces Open Skunkworks 2026 Competition at CBC Philadelphia

Abstrax Hops Announces Open Skunkworks 2026 Competition at CBC Philadelphia

First Key Consulting Announces New CEO Kelly Heyworth

First Key Consulting Announces New CEO Kelly Heyworth

THC Beverage Pioneer FLORA Rebrands with Functional Ingredients

THC Beverage Pioneer FLORA Rebrands with Functional Ingredients

Beverage Co-Packer Increasing Capacity to 225 Million Cans per Year

Beverage Co-Packer Increasing Capacity to 225 Million Cans per Year

  • View All
  • Post a PR

Recent Articles

  • Newswire
  • Features
  • Spirits
  1. Sensient Introduces The Pipeline for Beverage Creators
  2. Blue Ox Malthouse Debuts Online Homebrew Shop
  3. Fieldwork Opens First Sonoma County Location in Santa Rosa's Montgomery Village
  4. Lone Tree Brewing Introduces New Canned Winter Seasonal, Chocolate & Pistachio Stout
  5. Breckenridge Brewery Celebrates New Christmas Ale 15-Pack Cases with ALE-ves Delivery
  1. Beer Institute: October Domestic Shipments Decline Following 1 Month Uptick
  2. Lake Hour’s New CEO Sets Sights On Hard Tea, Market Expansion
  3. The Lost Abbey’s Tomme Arthur on Turning Surviving Into Thriving and California’s Real Estate Squeeze
  4. BeerBoard: On-Premise Volumes Drop Big on Thanksgiving Eve
  5. Manna Beverages’ Anaheim Facility Sold to AriZona
  1. Lake Hour Hires First CEO, Eyes Hard Tea Expansion
  2. Zero Proof Playbook: John Wiseman of Curious Elixirs On A Decade In Adult Non-Alc
  3. Scotland’s Spirits Of Virtue Builds Arkansas Facility To Scale NA Tequila, Bourbon
  4. Bev-Alc Sales Slide Ahead of The Holidays
  5. Spirit Brands Preach Pivot from CPG Marketing Playbook
  6. CGA: Feelings Fuel On-Premise Choices Except For RTDs
  7. A Drink With… Katie Cooper, Co-Founder of Cooper Spirits
  • View All
  • Submit News

Brewbound

Contact

  • Advertise with Brewbound
  • Submit News
  • Submit a Beer Event
  • Post a Job Listing
  • Contact Us

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • Youtube

Resources

  • About Brewbound
  • BevNET.com
  • Taste Radio Podcast
  • BevNET Magazine
  • NOSH
  • Nombase

Navigate

  • News
  • Events
  • Breweries
  • Craft Beer Jobs
  • Craft Beer Events Calendar
  • Industry Marketplace
  • Videos

©2010-2025 BevNET.com®, Inc. Terms of Use Privacy Policy

An error has occurred. This application may no longer respond until reloaded. Reload 🗙