Brewbound Podcast

3 Tier Beverages’ Mary Mills and Stephanie Roatis break down the early year data, including positive cider trends in convenience, non-alc trends, hard seltzer rationalization and much more. They also get into the growing trend of private label hard seltzer and whether anyone can break through the hard coffee curse. Plus, the Brewbound team discusses the potential strike at Anheuser-Busch InBev’s U.S. breweries (note: this was recorded before the tentative agreement was reached Wednesday evening), and they play Another Round or Tabbing Out on the chances of Michelob Ultra challenger brands staking a claim of the better-for-you beer market. Listen here and on all popular podcast platforms.

The Brewbound Podcast this year featured conversations with industry leaders on hot topics to strategies for navigating craft brewing’s mature era. The Brewbound team of Justin Kendall, Jess Infante and Zoe Licata discussed the closure of Anchor Brewing, data trends in craft and non-alc, leadership changes and refocused strategies. Those stories and more were reflected in the most listened to Brewbound Podcast episodes of 2023. Here’s a look at the most popular episodes of the year, in reverse order. 10. Jester King Speaks Out About Anti-Drag Bill in Texas As the controversy around Bud Light’s partnership with transgender social media influencer Dylan Mulvaney heated up, craft breweries came under fire for hosting drag shows. Jeffrey Stuffings, co-founder of Austin, Texas’ Jester King, shared why his brewery was encouraging its fans to oppose a bill in the Texas Senate that would fine businesses $10,000 for hosting “sexually oriented performances” – which includes drag events, if people under age 18 are present or on public property. Dave Infante, editor of independent drinks newsletter Fingers and VinePair columnist, joined the conversation to share why brewery owners hosting similar events need to be prepared for potential backlash. 9. Tomme Arthur on Growing The Lost Abbey By Scaling Down The Lost Abbey’s Tomme Arthur explained why his revered brewery is in process of scaling down in order to secure its future. The conversation was especially pertinent given smaller craft breweries’ struggles in 2023. 8. Farewell to Anchor (For Now) A week after Sapporo announced plans to shut down historic Anchor Brewing and liquidate the business to pay off creditors, the Brewbound team and Dave Infante discussed the effect on the brewery’s union workforce and what’s next for the San Francisco institution, including how likely it is to be saved as a turnkey operation. Plus, Justin and Zoe chatted with Paradox Brewery’s Devon Hamilton and Katie Etherton about the 10-year-old New York craft brewery’s brand refresh and reinvention. 7. The Aftermath of Dry January, Plus CiderCon Road Report Partake Brewing founder and CEO Ted Fleming and then-Lagunitas CMO Paige Guzman discussed what’s next for adult non-alc offerings following the 2023 Dry January, as competition increases and more retailers adopt NA products. Also, Brewbound reporter Zoe Licata provided a field report from the 2023 CiderCon conference in Chicago. 6. Sarah Bettman on the DEI Topics Facing Beverage Alcohol Companies Leadership development speaker, coach and consultant Sarah Bettman explored the diversity, equity and inclusion topics facing beverage alcohol companies and how they can avoid just “checking off boxes.” 5. Rhinegeist Leaders Discuss Leadership Shakeup, Path Forward In a year of leadership changes, Rhinegeist co-founder Bryant Goulding and interim CEO Adam Bankovich discussed the leadership overhaul at the Cincinnati craft brewery. They shared their vision for the brewery’s next phase, which would later be fully fleshed out when Bankovich was officially named CEO and keynoted the 2023 Brewbound Live business conference. 4. What’s Up – and What’s Down – in Beverage Alcohol to Start 2023? Following Dry January, 3 Tier Beverages consultant Stephanie Roatis shared how the month of abstinence performed in this episode. Roatis also discussed the rise of imperial ciders and the upward trajectory of regional cider brands. The Brewbound team also dished on the Drake’s-Bear Republic craft-on-craft merger, broke down Boston Beer’s full-year earnings report and called for a moratorium on the use of “drinkable.” 3. A Rough Week For Acquired Craft Brands, Plus, How PPP Funds Helped Breweries The Brewbound team discussed the fallout of Anheuser-Busch InBev shuttering operations of Platform Beer Co. in Ohio and laying off employees at other Brewers Collective brands. The episode also featured economist Aaron Staples, who broke down the effect the Paycheck Protection Program had on the craft beer industry. 2. Octopi Has 8 Arms in the Contract Brewing Game Contract brewing no longer carries the stigma it does in the craft brewing industry. Isaac Showaki, founder and president of Wisconsin-based contract brewer Octopi Brewing, shared that his facility is targeting 7 million cases in 2023, and a lot of that product isn’t beer. 1. Early 2023 Beer Trends with Bump Williams Consulting Data is tops with Brewbound Pod listeners. After the first quarter of 2023, Bump Williams Consulting’s Dave Williams ad Brian “BK” Krueger joined the pod to discuss early year retail trends, how competition was playing out in the cold box, the accelerated life cycle of brands and how Dry January and the Super Bowl shook out. Worth a re-listen as we head into 2024 to look back at what changed over the course of the year.

Garage Beer’s new owner, Andy Sauer, and VP of marketing, Corey Smale, join the Brewbound team to discuss taking over the craft lager brand following a deal with Kentucky’s Braxton Brewing earlier this year. Sauer and Smale share how they’re building the brand, expanding to new markets, speaking to consumers and creating and nurturing the brand’s voice. The Brewbound team also breaks down the latest legal news in the beer space, including a lawsuit among Tree House owners and the dismissal of a shareholder lawsuit against Boston Beer amid the slowdown in Truly Hard Seltzer trends. The team also play Another Round or Tabbing Out on the growing number of craft doomsday stories. Listen above and on all popular podcasting platforms.

Bernstein Autonomous analysts Nadine Sarwat and Trevor Stirling share what they know so far about Ozempic, Wegovy and other diet/diabetes drugs’ effect on alcoholic beverage consumption. Sarwat and Stirling break down why these drugs have entered popular culture conversations, what users are saying about their cravings, comparisons to past diet trends and much more. Also, Jess, Zoe and Justin discuss the latest news, including promotions at Rhinegeist, the failed union effort at Creature Comforts and non-alcoholic beer reaching its limit at retail. Listen to the conversation on popular podcast platforms, including Apple, Google Play and Spotify. Send questions, feedback or ideas for the podcast to [email protected].

Crooked Hammock director of brewing operations Larry Horwitz shares his vision for portfolio reinvention and why he is the “light lager whisperer.” Horwitz also offers insights into brand creation and consumer trends. Plus, Justin and Zoe review the latest earnings for Boston Beer and Molson Coors, discuss leadership changes in the industry, and play Another Round or Tabbing Out with greywater beer and aliens. Listen to the conversation on popular podcast platforms, including Apple, Google Play and Spotify. Have questions, feedback or ideas for the podcast? Email [email protected].

Bump Williams Consulting’s Dave Williams and Brian “B.K.” Krueger discuss the early 2023 beer category retail trends, how the competition for the cold box is shaking out, the accelerated life cycle of brands, and Dry January and Super Bowl trends. They also share the opportunities ahead for smaller craft breweries and when is the right time to expand. Listen to the full interview in the episode above and on popular platforms such as iTunes, Google Play, Stitcher and Spotify. Have questions, feedback, or ideas for podcast guests or topics? Email [email protected].

Bump Williams Consulting’s Dave Williams and Brian “BK” Krueger break down craft’s performance at the halfway point of 2022 and the opportunities available to suppliers. Williams and Krueger also shared insights on craft’s top growth area hazy and imperial IPAs. “The IPA umbrella is big enough where you do see a lot of rotation taking place — people trying new brands, people trying a brand they haven’t had from a familiar name,” Dave Williams, VP of analytics and insights for Bump Williams Consulting, said. “So I think there’s always a chance to get that trial out there, the hardest part is getting that repeat after that trial.” “When we’re talking hazies and imperials, you have to prove yourself in a smaller format,” Brian “BK” Krueger, Bump Williams Consulting’s VP of business development and portfolio strategy, added. “Not being just 19.2s as that smaller format, but then sixes and then move your way up so you build that demand.” Also in this episode, the Brewbound team talks Boston Beer’s Truly tough Q2, wholesaler grievances and more. Listen to the episode above and on popular platforms such as iTunes, Google Play, Stitcher and Spotify. Have questions, feedback, or ideas for podcast guests or topics? Email [email protected].