Brewbound Podcast

Russian River co-owner Natalie Cilurzo joins the Brewbound Podcast On Location at the California Craft Beer Summit to discuss the 20th anniversary release of Pliny the Younger triple IPA, with festivities starting this weekend. Cilurzo discusses creating an experience that brings back repeat customers, its economic impact and Pliny babies. She also shares the strategy behind the Pliny for President quarterly releases, the growth of lager in the Russian River portfolio and much more. Calicraft founder and CEO Blaine Landberg and marketing director and brewmaster Thomas Vo share how the brewery is expanding beyond beer with the Bloom line of fruit-forward offerings. They also explore their own-premise expansion strategy and share a wild pre-pandemic story. Plus, the Brewbound team breaks down the latest news, including layoffs at Cigar City, a new CMO at New Belgium and Deschutes’ national plans for non-alcoholic beer. The team also plays Another Round or Tabbing Out on a pricey Voodoo Ranger and Tombstone collab and Hard MTN Dew’s attempts to be abducted by aliens. Listen here and on all popular podcast platforms.

Firestone Walker CMO Dustin Hinz and brand director Hannah Barnett explore the marketing approach to the Paso Robles, California-based craft brewery’s biggest brand, 805, as well as its portfolio of other brands, including Cali Squeeze, Mind Haze and the F Brands. Hinz and Barnett break down Firestone Walker’s Authenticos partnership program and how the black-and-white film work the brand does with its ambassadors plays with wholesalers. Plus, the Brewbound team reviews the latest news, including Iowa’s Big Grove Brewery taking a majority stake in non-alcoholic, THC-infused sparkling water brand Climbing Kites and the union strike at Molson Coors’ Fort Worth facility. The team also plays Another Round or Tabbing Out on the Brewers Association’s decision to pause Homebrew Con and shift activities to the Great American Beer Festival. Listen here and on all popular podcasting platforms.

MikMak founder and CEO Rachel Tipograph joins the Brewbound Podcast to analyze what’s next for beverage-alcohol e-commerce in a post-Drizly world. MikMak is a software analytics company that helps alcohol companies funnel their business to retailers in compliance with regulations. Tipograph shared that bev-alc companies found out about Uber shutting down Drizly at the same time as the general public. In the aftermath of Drizly, Tipograph believes Uber Eats, Instacart and ReserveBar will absorb Drizly’s market share. As for alcohol companies, many have quickly transitioned away from the platform, she added. In addition to this conversation, the Brewbound team talks about the latest headlines, including lawsuits against Boston Beer over its employee non-compete clause, independent craft brewers’ growth in the convenience channel, and Two Robbers’ shift from hard seltzer to spirits-based canned cocktails. The team also plays Another Round or Tabbing Out on 1990s hip-hop nostalgia permeating RTDs. Listen here and on all popular podcasting platforms.

Drizly will be no more as of March. The week started with Uber announcing plans to shut down the e-commerce alcohol delivery platform. Brewbound editor Justin Kendall and weekend newsletter writer Sean McNulty discuss the decision and why it’s another blow for brewers. (Co-hosts Jess Infante and Zoe Licata are on the road this week.) Plus, the duo discuss full-year 2023 craft beer scan data, the narrative (or lack thereof) for craft heading into 2024, and why the early read isn’t great. Other topics include New Jersey finally giving the state’s craft breweries a break, Tilray wilding out with new products and Lawson’s trying to get the low-ABV Beach Party started. Listen here and on all popular podcasting platforms.

Meagen Anderson, the founder and CEO of AFicioNAdo (AFNA), joins the Brewbound Podcast to discuss the formation of the training and certification program for professionals in the adult non-alcoholic beverage space. Anderson shares her own journey to NA, how retailers are strategizing around the products and what it means for future generations. The Brewbound team also looks back at the big headlines of the last couple of weeks, including Asahi’s planned acquisitions of Octopi Brewing, the latest on the Tree House shareholder lawsuit, Flying Fish Brewing’s bankruptcy filing and leadership changes at Allagash. The team also plays Another Round or Tabbing Out. Listen here and on all popular podcasting platforms.

Fellow beer industry journalists Kate Bernot and Christopher Shepard join the Brewbound Podcast to recall the bev-alc/non-alc crossover brand madness of 2023, craft beer’s stormy seas and a potentially grim outlook for draft beer sales. The conversation isn’t all doom and gloom, as the crew discusses positive developments in taproom hospitality and non-alcoholic beer options. Listen to the conversation above and on popular podcast platforms, including Apple, Google Play and Spotify. Send questions, feedback or ideas for the podcast to [email protected].

The Brewbound Podcast this year featured conversations with industry leaders on hot topics to strategies for navigating craft brewing’s mature era. The Brewbound team of Justin Kendall, Jess Infante and Zoe Licata discussed the closure of Anchor Brewing, data trends in craft and non-alc, leadership changes and refocused strategies. Those stories and more were reflected in the most listened to Brewbound Podcast episodes of 2023. Here’s a look at the most popular episodes of the year, in reverse order. 10. Jester King Speaks Out About Anti-Drag Bill in Texas As the controversy around Bud Light’s partnership with transgender social media influencer Dylan Mulvaney heated up, craft breweries came under fire for hosting drag shows. Jeffrey Stuffings, co-founder of Austin, Texas’ Jester King, shared why his brewery was encouraging its fans to oppose a bill in the Texas Senate that would fine businesses $10,000 for hosting “sexually oriented performances” – which includes drag events, if people under age 18 are present or on public property. Dave Infante, editor of independent drinks newsletter Fingers and VinePair columnist, joined the conversation to share why brewery owners hosting similar events need to be prepared for potential backlash. 9. Tomme Arthur on Growing The Lost Abbey By Scaling Down The Lost Abbey’s Tomme Arthur explained why his revered brewery is in process of scaling down in order to secure its future. The conversation was especially pertinent given smaller craft breweries’ struggles in 2023. 8. Farewell to Anchor (For Now) A week after Sapporo announced plans to shut down historic Anchor Brewing and liquidate the business to pay off creditors, the Brewbound team and Dave Infante discussed the effect on the brewery’s union workforce and what’s next for the San Francisco institution, including how likely it is to be saved as a turnkey operation. Plus, Justin and Zoe chatted with Paradox Brewery’s Devon Hamilton and Katie Etherton about the 10-year-old New York craft brewery’s brand refresh and reinvention. 7. The Aftermath of Dry January, Plus CiderCon Road Report Partake Brewing founder and CEO Ted Fleming and then-Lagunitas CMO Paige Guzman discussed what’s next for adult non-alc offerings following the 2023 Dry January, as competition increases and more retailers adopt NA products. Also, Brewbound reporter Zoe Licata provided a field report from the 2023 CiderCon conference in Chicago. 6. Sarah Bettman on the DEI Topics Facing Beverage Alcohol Companies Leadership development speaker, coach and consultant Sarah Bettman explored the diversity, equity and inclusion topics facing beverage alcohol companies and how they can avoid just “checking off boxes.” 5. Rhinegeist Leaders Discuss Leadership Shakeup, Path Forward In a year of leadership changes, Rhinegeist co-founder Bryant Goulding and interim CEO Adam Bankovich discussed the leadership overhaul at the Cincinnati craft brewery. They shared their vision for the brewery’s next phase, which would later be fully fleshed out when Bankovich was officially named CEO and keynoted the 2023 Brewbound Live business conference. 4. What’s Up – and What’s Down – in Beverage Alcohol to Start 2023? Following Dry January, 3 Tier Beverages consultant Stephanie Roatis shared how the month of abstinence performed in this episode. Roatis also discussed the rise of imperial ciders and the upward trajectory of regional cider brands. The Brewbound team also dished on the Drake’s-Bear Republic craft-on-craft merger, broke down Boston Beer’s full-year earnings report and called for a moratorium on the use of “drinkable.” 3. A Rough Week For Acquired Craft Brands, Plus, How PPP Funds Helped Breweries The Brewbound team discussed the fallout of Anheuser-Busch InBev shuttering operations of Platform Beer Co. in Ohio and laying off employees at other Brewers Collective brands. The episode also featured economist Aaron Staples, who broke down the effect the Paycheck Protection Program had on the craft beer industry. 2. Octopi Has 8 Arms in the Contract Brewing Game Contract brewing no longer carries the stigma it does in the craft brewing industry. Isaac Showaki, founder and president of Wisconsin-based contract brewer Octopi Brewing, shared that his facility is targeting 7 million cases in 2023, and a lot of that product isn’t beer. 1. Early 2023 Beer Trends with Bump Williams Consulting Data is tops with Brewbound Pod listeners. After the first quarter of 2023, Bump Williams Consulting’s Dave Williams ad Brian “BK” Krueger joined the pod to discuss early year retail trends, how competition was playing out in the cold box, the accelerated life cycle of brands and how Dry January and the Super Bowl shook out. Worth a re-listen as we head into 2024 to look back at what changed over the course of the year.