In this episode:
Stout Collective founder and CEO Matt Tanaka walks us through expected design trends for 2025, including why he believes mascots and maximalism will be a feature of beer labels in the new year.
Tanaka also breaks down the goals and experience of Stout Collective’s BOPP Beer Design Conference, held annually in Chicago. He shares how his firm tries to keep the conference fresh and the conversations uninhibited.
But first, Brewbound reporter Zoe Licata shares insights from the Beer Marketer’s Insights summit in New York City. Zoe recaps New Belgium CEO Shaun Belongie’s energetic presentation, highlighting the addition of Mini Ripper 7.5 oz. cans of Voodoo Ranger Juice Force and Tropic Force, the occasion smaller cans are meeting, the launch of alcoholic sports drink LightStrike, some shade for amber ales and an admission that the reformulated Fat Tire didn’t go well.
Listen here or on your preferred podcast platform.
Show Highlights:
Stout Collective founder and CEO Matt Tanaka walks us through expected design trends for 2025, including why he believes mascots and maximalism will be a feature of beer labels in the new year.
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The Brewbound Podcast is an extension of Brewbound’s leading B2B beer industry reporting, featuring interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news.
New episodes are released every week. Send us comments and suggestions anytime to podcast@brewbound.com.
