Brewbound Podcast

Ikasu Brewing founder Masahiro “Masa” Kitano believes his Los Angeles-based, contract-brewed brand's plans to lean into “weird and good beer” that taps into Japanese culinary ingredients.Kitano’s history as a home brewer helped him craft out-of-the-ordinary beers, such as a matcha-infused gose.“It’s a sour beer with the aroma of matcha, but it doesn’t look green,” he said. “You smell it and it’s super unique. No one’s thought about combining sour beer with matcha.” Kitano’s beer, as well as his story of leaving a career as a medical researcher to chase his brewing dream, coupled with his infectious personality, propelled him to victory during Brewbound’s Pitch Slam competition at the 2025 Brewbound Live business conference last December.On this week’s Brewbound Podcast, Kitano shares an update on the business following the win and why he believes his pitch resonated.“I tried to make the pitch as simple as possible, a little bit stupid and a little be funny – magically it worked out,” he said. “I’m so glad that happened.”In the months since, the draft-only brand added several bar and restaurant accounts following the win and recently signed with L.A. Distributing Co., Kitano said. Ikasu continues to operate out of Los Angeles-based Native Son, where the brand has six taps dedicated to its beer. The relationship has helped Ikasu test new offerings and connect with a built-in audience. In this episode, Kitano goes deeper into his innovation process, as well as his aspirations for Ikasu, including plans to can Larigato, Ikasu’s Japanese rice lager, later this year for distribution.Before the conversation, the Brewbound team discusses craft beer’s 2025 production report released earlier this week by the Brewers Association. They dive into why Sierra Nevada leapfrogging Boston Beer as the No. 2 independent craft brewery by volume highlights the successes of one brewery and the shift in focus away from beer of the other.The trio also explore Mark Anthony Brands’ deal for the Finnish Long Drink, and which RTD dominos are left to fall/cash in. 

As the distribution tier continues to shrink, what must brewers and bev-alc brands do to protect their routes to market? ArentFox Schiff partner Nichole Shustack and senior associate Isabelle Cunningham joined the Brewbound Podcast to discuss how suppliers can navigate the turbulence that comes with wholesaler consolidation. Instability across the middle tier shows no signs of letting up. Breakthru Beverage Group announced a restructuring this week that will result in about 500 jobs cut. Last fall, Republic National Distributing Company (RNDC) abandoned its California business after several major spirits suppliers terminated it. Earlier in 2025, the craft distribution business in Southern California got a seismic shock when Hand Family Companies acquired Stone Distributing and Classic Beverage to form Sunset Distributing. An aftershock from that deal reverberated when Sunset acquired boutique craft house Scout Distributing in June 2025. These deals and countless others like them can represent a loosening of otherwise tight contracts between suppliers and distributors. “When you’re notified of a transaction, you should look at that as an opportunity,” Shustack said. “It’s an opportunity to evaluate the market. It’s an opportunity to maybe get a new contract in place. It’s an opportunity to maybe get some additional marketing commitments. “You have leverage and there’s not a lot of time in a supplier-wholesaler relationship where you have leverage,” she continued. “This is one of the few times that you do. You want to make sure that you’re thinking about it early.” Shustack and Cunningham also share updates on the uncertain future of the intoxicating hemp industry, which is slated for prohibition in November 2026. Congress is weighing several bills to delay the ban or establish a regulatory framework. The former seems more likely than the latter – especially with midterm elections on the horizon, Cunningham said. “I think eventually someday we’ll end up with a regulatory framework for it just because of the demand and the money,” she said. “Coming into a midterm election year, I do not see anyone taking this up in earnest, but I don’t see them letting the ban go into effect, either.” Before the interview, Justin and Zoe discuss a bevy of beer news, including the formation of the Oregon Beverage Alliance, year-end shipments data from the Beer Institute, BrewDog’s looming liquidation, Constellation Brands’ incoming CEO and global layoffs at Heineken. Listen here or on your preferred podcast platform. Editor’s Note: While the guests featured in this conversation are attorneys, the discussion does not constitute legal advice. Please consult your own legal counsel as needed.

How can craft brewers expect to win away games if they’re not winning at home? That’s the sports analogy pFriem Family Brewers co-founder and CEO Rudy Kellner used to describe the Hood River, Oregon-based brewery’s strategy when it comes to expanding its distribution footprint. This week’s Brewbound Podcast highlights a stage conversation from Brewbound Live featuring Kellner and Mike LaRosa, COO and partner at Williamsport, Pennsylvania-based New Trail Brewing. Both breweries have secured impressive volume growth within footprints that don’t stretch far beyond their neighboring states. Family-owned pFriem was founded in 2013, just as craft was riding another growth wave. “We had a sense then that at some point in time, there was gonna be really, really good beer everywhere, and that, if you can’t win the home games, it’s gonna be really hard to win the away games,” Kellner said. The ethos, combined with pFriem’s “scrappy, organically built operation” led the brewery to focus on winning in the Pacific Northwest before thinking about expanding. Today, Oregon and Washington account for 95% of the brewery’s business, with satellite markets in Idaho, Los Angeles, San Diego and Las Vegas making up the remaining 5%, Kellner said. On the East Coast, New Trail has a similar breakdown, with its home state of Pennsylvania accounting for about 85% of its volume. Combined, Maryland, New Jersey, West Virginia and Delaware make up the remaining 15%, LaRosa said. Since its founding in 2018, New Trail’s definition of local has evolved. “When we started eight years ago, we were thinking local was the 10 counties that surrounded Williamsport,” LaRosa shared. “Then as time went on, we’re like ‘Well, could local be larger? Could it be Philadelphia? Could Philadelphia be local to us? Can Pittsburgh or Erie be local to us?’ So it just grew and grew and grew.” Before the featured conversation, Justin – freshly returned from parental leave – and Jess discuss recent headlines, including the return of Dos Equis’ Most Interesting Man in the World, and whether or not nostalgia can bring in new beer drinkers. Listen here or on your preferred podcast platform.

A new year means it’s Brewbound’s annual roundtable conversation with our peers in beer industry journalism. This year, the Brewbound team is joined by Kate Bernot, lead analyst for Feel Goods Insights, and David Steinman, VP and executive editor of Beer Marketer’s Insights. The discussion covers the biggest bev-alc news stories of 2025, including middle-tier consolidation, overall category health and consumer sentiment. Although full-year scan data has yet to arrive, the beer category is poised to finish 2025 with low- to moderate-single-digit declines in dollar sales and volume, if the trends of the first 11 months hold. “We’re looking at decline after decline after decline – it’s something like 30 million barrels down from our recent peak,” Steinman said, adding that “some of that was inflated from the pandemic gains.” “It felt like it was going to normalize at least multiple times over, and it just keeps on declining at this rate,” he continued. “It’s hard to really put a finger on exactly one thing, but it’s easy to look at the broad-brush of impacts on the trends, and it’s just a tougher business now than it really ever has been for a consistent stretch.” The usual suspects of health and wellness trends, Gen Zs’ alleged broad aversion to alcohol and the rise of intoxicating hemp dominate conversations elsewhere, but Bernot posited that there’s something bigger at play. “The story that maybe went under-discussed for me last year was the broader macroeconomic factors going on in the U.S. and the pressure on the average consumer and how that fits into the choices people are making,” she said. “We hear so much about health. We hear so much about cannabis, THC, etc, competing categories. “I just didn’t hear enough about how pressured the average U.S. consumer feels,” Bernot continued. “We’ve known for a long time that well-off Americans are carrying a lot of water for the U.S. economy, but they can’t do it forever, and especially not in general CPG. You can only go out to a restaurant so many times. You only need so many cases of beer if you’re a wealthy family.” In addition to high-level impacts on the beer business, the conversation also explored granular topics, such as the rise of Guinness in the on-premise, seismic shifts in California distribution and Anheuser-Busch InBev’s growing strength in beyond beer. Listen here or on your preferred podcast platform.

Pizza Port wants to be a staple of your Southern California grocery run. “I call it the Southern California grocery basket,” Pizza Port director of sales Jill Olesh said on the latest episode of the Brewbound Podcast. “It’s your chicken, your tortillas, your black beans, your spinach and your 6-pack of Swami’s [IPA].” Pizza Port is riding a wave of momentum as the 38th-largest craft brewery by volume in 2024, growing 9% to 53,450 barrels of beer. Olesh credited the connection the brewery has forged across generations, as well as the value of the brewery’s flagship 16 oz. can 6-pack format, which the company launched in 2013. “Part of the magic recipe, the lightning in the bottle of Pizza Port, is we’ve been so many things to so many people throughout their lives and a lot of those people who were coming as kids are now bringing their kids here,” she said. In the conversation, Olesh discussed the pillars of Pizza Port’s sales pitch – “consistency, quality, affordability, availability” – as well as the mindset that carried her through the recent SoCal distributor consolidation as Hand Family Companies bought and merged Stone Distributing, Classic Beverage and Scout Distributing into Sunset Distributing earlier this year and why she’s optimistic for 2026. Plus, hear the real-time reactions from the Brewbound team on Anheuser-Busch InBev’s $490 million deal for 85% of party punch maker BeatBox, as well as quick recaps on a proposed class-action lawsuit against Boston Beer and how the night before Thanksgiving busted this year. Justin, Jess and Zoe also share their Spotify Wrapped results, with some surprising – and not-so-surprising – results. Listen here or on your preferred podcast platform.

Smog City Brewing co-founder Laurie Porter is a prepper. Even during craft’s days of double-digit growth in the middle 2010s, Porter, who calls herself “an incurable optimist,” was eyeing a future when that growth wouldn’t be there. So Porter and her husband, Jonathan Porter, built Torrence, California-based Smog City with diversified revenue streams – distribution, exports to international markets, four taprooms with over-the-bar sales and an intentional cap on production around 10,000 barrels – that allow the company to shore up its business if things go sideways. “At our level, between the 5,000 and 12,000, 13,000 barrel, a lot of our revenue is built off the taproom, direct-to-consumer, which has a little bit higher profit margin, it helps us float that wholesale,” Porter says in the latest edition of the Brewbound Podcast, recorded on location at the California Craft Beer Summit. “So if wholesale is struggling or we’re seeing dips and changes in seasons and customer changes, we have a little bit more buffer.” Porter admits that Smog City has looked at what life would be like as a 15,000-barrel brewery but has been “apprehensive to break that” ceiling due to the loss of the ability to pivot, flex and manage costs. “When you hit 15,000 barrels, you are playing so deep in the chain world because it’s all about volume,” she explained. “Chain can be very fickle. It can be really difficult to maintain. A beer buyer changes and boom, you’re off the shelf. And that’s now, whatever, 450 barrels of beer for that one style of beer that you had committed to that grocery, and it’s gone. And you can’t just predict it.” In the interview, Porter discusses the pressures on LA locations, consumers heading back into taprooms, the impending closure of its Steelcraft Long Beach facility after a decade due to being unable to extend the lease and the launch of a new restaurant concept in December to replace it. Before the interview, Jess, Zoe and Justin cover the latest news, including the Siebel Institute of Technology’s planned exit from Chicago and move to Montreal; Athletic Brewing’s big 2025 and new products coming in 2026; and a Gen Z take on the rumored Anheuser-Busch InBev acquisition of BeatBox. Listen here or on your preferred podcast platform.

Nearly a year on the job, new-ish Lagunitas CEO Bernardo Spielmann is seeing opportunities for the legacy California craft beer brand. Those opportunities include expanding Lagunitas Hazy IPA from a draft-only release to package, building on the successful launch of 9% ABV Hazicus Maximus hazy IPA, which now boasts 20,000 points of distribution, and revamping the packaging for non-alcoholic hop water Hoppy Refresher. On the latest edition of the Brewbound Podcast, Spielmann shares that it’s also about listening to consumers, who demanded the return of seasonal Unrefined Shugga’, the 10% ABV strong ale that returned this year as a national play in bottles and club packs. Spielmann tells Brewbound managing editor Jess Infante that the goal is to see what resonates and respond quickly. “More and more as the craft segment matures, we’re going to have to be sharper per channel, per market, per SKU how you want to build your proposition,” he said. “There will be a rationalization and that’s the expected approach. We need to facilitate that for retailers but also our distributors. It’s also part of our strategy to be very sharp on how we launch or roll out innovations and the tradeoffs.” Spielmann also discusses the beer category’s need to bring back socializing and capture those occasions. He explains how Lagunitas is doing its part with its “Party Legend” brand activation, which celebrates consumers who are the life of the party. But first, Brewbound editor Justin Kendall and managing editor Jess Infante discuss the sudden closure of Rogue Ales & Spirits and why the shuttering of a top 50 craft brewery is jarring for the public and industry. They also dig into the rumored sale talks of party punch maker BeatBox to Anheuser-Busch InBev. Jess and Justin also share their experiences, including a visit to Tree House’s country club/golf course/taproom and the scuttlebutt from the California Craft Brewers Association’s Summit and the Iowa Craft Brewers Guild’s I-Best meeting. Listen here or on your preferred podcast platform.