In this episode:
WWE legend “Stone Cold’ Steve Austin and El Segundo Brewing Company leaders Rob Croxall and Tom Kelley share how their partnership on the Broken Skull line of beers works, the bump the beers received following this year’s WrestleMania, why their collaboration feels organic and the future of the brand.
“I’ve drank everybody’s beers in the past, and I’ve been drinking beer my whole life, and I don’t speak technical beer language, but we’ve given those other brands a little bit of a rub by using their beers,” Austin said. “So to go out there and drink our own beer was very satisfying.”
Listen to the episode above and on popular platforms such as iTunes, Google Play, Stitcher and Spotify.
Have questions, feedback, or ideas for podcast guests or topics? Email podcast@brewbound.com.
Show Highlights:
WWE legend “Stone Cold’ Steve Austin and El Segundo Brewing Company leaders Rob Croxall and Tom Kelley share how their partnership on the Broken Skull line of beers works, the bump the beers received following this year’s WrestleMania, why their collaboration feels organic and the future of the brand.
The Go-To Podcast for Beer Industry Professionals
The Brewbound Podcast is an extension of Brewbound’s leading B2B beer industry reporting, featuring interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news.
New episodes are released every week. Send us comments and suggestions anytime to podcast@brewbound.com.
