WHITE PLAINS, N.Y. — HEINEKEN USA, America’s leading upscale beer importer, has announced the appointment of Colin Westcott-Pitt as Vice President of Marketing, Heineken, effective immediately. In his new role, Westcott-Pitt will lead marketing for our flagship Heineken brand in the US, providing direction and leadership to support Heineken’s brand strategy and the execution of multicultural events and sponsorship programs.
“As we continue to invest in our core Heineken brand, I’m pleased to congratulate Colin on his new role,” said Lesya Lysyj, Chief Marketing Officer, HEINEKEN USA. “Over the past three years, Colin has demonstrated a stellar combination of experience in marketing the upscale Heineken portfolio, as well as a proven ability to implement and execute on highly successful campaigns.”
“The Heineken team has worked tirelessly to advance our profile as the leader in upscale beer,” said Colin Westcott-Pitt. “I look forward to leading our best-in-class team as we move into the next chapter.”
Most recently, Westcott-Pitt served as Vice President of Marketing for Dos Equis, Amstel Light and Newcastle Brown Ale. Under his leadership, the Dos Equis brand continued its double digit growth through the award-winning “Most Interesting Man in the World” campaign. Westcott-Pitt also led the launch of new, exciting and innovative breakthrough campaigns for both Newcastle and Amstel Light, such as the successful Newcastle Limited Editions and the “No Bollocks” campaign.
Westcott-Pitt graduated from the University of East London in the U.K. and resides in New York City.
About HEINEKEN USA
HEINEKEN USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. European brands imported into the U.S. include Heineken Lager, the world’s most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. HEINEKEN USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA -sponsored Taxi MagicÔäó application from your smartphone attaximagic.heineken.com. Please visitwww.EnjoyHeinekenResponsibly.