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Brewbound Session
San Diego 2016

Dec. 1, 2016
San Diego, CA
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Brewbound Session: Exploring the Impact of a Growing Marijuana Economy on Alcohol


Tomorrow, voters in five states will decide whether to legalize sales of recreational marijuana. And on December 1, Vivien Azer, Cowen and Company’s managing director and senior research analyst specializing in the beverage, tobacco and cannabis sectors, will discuss how a growing marijuana economy could impact companies in the alcohol sector.

Azer — along with 10 other Cowen analysts — recently compiled a 110 report on the cannabis industry and, at the Brewbound Session, she will share her team’s findings while taking a deep dive into the interaction between alcohol and marijuana.

Throughout her presentation, Azer will share statistics on the growing number of cannabis users, their consumption habits and the possible near term risk recreational marijuana legalization presents for alcohol beverage companies.

The Brewbound Session, a full-day business conference for serious brewery professionals, will gather more than 200 attendees to discuss important industry issues and exchange ideas while learning strategies for success in the most competitive sector of the alcohol beverage category.

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The December conference, which will be held at the Paradise Point Resort & Spa for the fifth year in a row, will feature an array of high-level presentations from leading beer industry experts, interactive panel discussions with craft brewery entrepreneurs and thought-provoking conversations with emerging business leaders.

This year’s program is specifically designed to help attendees better understand a dynamic and rapidly evolving marketplace and will feature extended time for guests to network with like-minded entrepreneurs, investors, distributors, suppliers and retailers.

Previously announced also speakers include:

  • Eugene Kashper, Chairman & CEO, Pabst Brewing Company
  • Brett Joyce, President, Rogue Ales & Spirits
  • Tomme Arthur, Founder, The Lost Abbey
  • Joel VandenBrink, Founder, Two Beers Brewing & Seattle Cider Company
  • Bart Watson, Chief Economist, Brewers Association
  • Lester Jones, Chief Economist, National Beer Wholesalers Association
  • Alva Mather, Partner & Chair, Beverage Practice Group


  • Standard Registration: $899
  • Brewery Attendee: $699

About Brewbound Session:

Focused on the business side of craft brewing, Brewbound Session events offer an unmatched strategic learning opportunity for beer industry professionals by combining the best in business information and networking. The full-day program features a hand-selected roster of industry experts and leaders who, through presentations and panel discussions, will touch on topics including investment, emerging trends, distribution strategies and more. Marketing, merchandising, and the overall state of the craft market are looked at as opportunities for brewers to improve revenue and profitability, and to build the capital structure that will allow them to weather any future storms.

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