Three prominent craft brewing executives from across the country will take the stage at next week’s Brewbound Session in Chicago, Ill. to talk portfolio strategy and how they execute behind their brands in the marketplace.
Attendees will hear from Mike Stevens, co-founder and CEO of Founders Brewing, Ben Savage, CMO of Flying Dog Brewery, and John Bryant, co-founder of Spokane’s No-Li Brewhouse, who all boast markedly different brands and strategies.
Throughout the discussion, moderated by Brewbound assistant editor Dave Eisenberg, Stevens, Savage and Bryant will share strategies for developing (and maintaining) a portfolio that resonates with today’s consumers while also explaining how their companies go to market in the increasingly competitive craft beer arena.
It took more than a decade and a half for Michigan-based Founders to find its flagship. Nevertheless, the company has finally found a portfolio leader in All Day IPA. Mike Stevens, who has helped navigate the company away from the brink of bankruptcy to become a top 50 craft player, will discuss how the brand has solidified itself as the anchor this late in the game and how it meshes with their other offerings.
Flying Dog is known as much for its artwork designed by famed gonzo illustrator Ralph Steadman as it is for its sometimes boundary pushing beer names (Raging Bitch, anyone?). But the company is hardly all style and no substance, as it has become a prominent outfit in the Mid-Atlantic and beyond. Now, the company is getting set to introduce a malt-forward brand to its year-round lineup of hop heavy best sellers. Ben Savage will discuss this divergence and how it compliments the company’s established portfolio.
No-Li doesn’t identify with any one of its brands. Rather, experimentation is coded into the company’s DNA, according to John Bryant. It’s a noteworthy departure from the well-traveled path of building and growing behind one stalwart beer. At Brewbound, Bryant will speak to the benefits and challenges of driving behind a varied portfolio without championing any one specific product.
The Brewbound Session, taking place on Thursday, June 11, at Moonlight Studios in Chicago, will also feature presentations and discussions with a number of other entrepreneurs and executives.
The Brewbound Session is a full-day business conference that features inspiring conversations with a variety of entrepreneurs, executives, marketers and investors. Focused on the business of craft brewing, the Brewbound Session offers an unmatched strategic learning experience for beer industry professionals by combining the best in business information and networking. It is a critical opportunity for entrepreneurial craft brewery owners, distributors, suppliers, retailers and investors to gather and exchange strategies for scaling a business in today’s intensely competitive craft environment.