Phusion Projects

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Phusion Projects Founder Discusses Foray into Spirits

Phusion Projects Founder Discusses Foray into Spirits

The entrepreneurs behind the once-caffeinated and controversial flavored malt beverage, Four Loko, are diversifying. Following the April launch of Four Loko Shots, a line of flavored spirits checking in at 35 percent ABV, Four Loko parent Phusion Projects, via its Innovative Wine & Spirits subsidiary, last week struck a deal with Pabst Brewing Company to market, sell and distribute its first bourbon brand under the Not Your Father’s label.


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