JuneShine

JuneShine Brands isn’t stressing about November’s federal ban on hemp-derived THC products, which could wipe out its fast-growing Willie’s Remedy+ brand.

The summer selling season is upon us, signaling the start of the beer category’s most important stretch. Encouraging early trends this year have given way to a more cautious outlook. More recent trends “signal erosion from the stronger momentum seen in March and early April,” market research firm NIQ noted in a recent report. As the industry hopes the heat creates a summer thirst, here are eight storylines we’re tracking.

JuneShine Brands is shifting production of all its brands to third-party producers, the San Diego-based company announced today.

The impending federal ban of hemp-derived THC products continues to loom over the emerging beverage category, but that isn’t deterring investors from capitalizing on the “generational opportunity” to get in, should the law change.

After eight months in market, available through direct-to-consumer (DTC) shipping and at live music venues, JuneShine is ready to bring Willie’s Remedy+ and its lineup of THC-infused beverages to retailers.

California-based JuneShine Brands has spent the last seven years expanding its bev-alc portfolio from only hard kombucha, to now spirits-based canned cocktails, an American light lager and flavored malt beverages (FMBs).

JuneShine hires a new VP of Sales; Sunset Distributing installs its management team; Pilot Project hires its first business development director; and BJ’s gets a new CEO.

Adult beverage consumers can now party like Willie Nelson. The country music star and his wellness enterprise partner Long Play, Inc. have partnered with California-based bev-alc maker JuneShine Brands to launch Willie’s Remedy+, a non-alcoholic (NA), intoxicating hemp-based “social tonic.”

San Diego-headquartered JuneShine is adding another product line to its expanding portfolio, but the latest addition is outside of the beverage-alcohol realm. The maker of hard kombucha, spirits-based canned cocktails and light lagers will expand its repertoire with non-alcoholic (NA) kombucha under the JuneShine brand.

Five years ago, hard kombucha was expected to become the next big “fourth category” product, building off the initial momentum of hard seltzer, but promising bolder flavors and potential gut health benefits.

In a time when it seems like just about anything can be an alcoholic beverage (Distilled Doritos Nacho Cheese, anyone?), some craft breweries have embraced the trend, expanding their portfolios with canned cocktails, flavored malt beverages (FMBs) and even bottled spirits.

San Diego-based hard kombucha and canned cocktail (RTD) maker JuneShine will acquire beyond beer brand Flying Embers in an all-stock transaction, the company announced today.

Five years into business, JuneShine – a Southern California-based hard kombucha and canned cocktail maker – is eying its next chapter, focused on being not just a leader in the segments it participates in, but a competitor in the total bev-alc space.

San Diego-based hard kombucha and canned cocktail maker JuneShine will debut its first Super Bowl commercial Sunday in its home market of San Diego, encouraging watchers of the Big Game to “please earth responsibly.”