After only being recognized by the Brewers Association (BA) as an official beer style in March, “juicy or hazy IPAs” have already become the most competitive beer category at the upcoming Great American Beer Festival (GABF) competition. In a post on the organization’s website, BA craft beer program director Julia Herz wrote that 414 different hazy IPA entries were received for the September event. Another 292 juicy or hazy pale ales and double IPAs were also submitted for judging at this year’s event, an indication that the “haze craze” is a beer style trend with legs.

Downtown Boston is getting another summer beer garden, thanks to Mayor Martin Walsh and the City of Boston, Wachusett Brewing Company, and Delaware North, a hospitality company owned by Bruins owner Jeremy Jacobs. Dubbed “Boston Seasons” and located at City Hall Plaza, the new pop-up beer garden, ice cream shop and mini-golf course will open May 4 and operate seven days a week throughout the summer.

Massachusetts-based Wachusett Brewing Company is introducing two new year-round beers to complement their existing portfolio.

The Brewers Association has officially recognized hazy New England-style IPAs as a bona fide beer style. In a press release, the trade group today announced changes to its “Beer Style Guidelines,” a reference for brewers and beer competition organizers that includes style descriptions and product specifications. Among the new styles of beer featured in the 2018 guidebook are three cloudier offerings – “Juicy or Hazy Pale Ale,” “Juicy or Hazy IPA” and “Juicy or Hazy Double IPA” — which over the years have become known as New England-style or Northeast IPAs.

Massachusetts’ Wachusett Brewing has partnered with former Guinness brewmaster Fergal Murray to kick off a new set of collaboration brews that the company has dubbed the “1794 series.” Set to debut on February 23, “The Fergal Project” is a 4.5 percent stout that combines Irish malts with the same American hops used in Wachusett’s “Wally” New England IPA.

Nauti Seltzer is looking to go beyond the hard seltzer category with the announcement of their newest flavor, Nauti Rosé. Nauti Rosé is a refreshing and delightful interpretation of a sparking rosé wine.

Wachusett Brewing Company is expanding their on-site experience by bringing their successful summer Brew Yard concept indoors.  The new indoor Brew Yard extends the popularity of the outdoor version that opened this summer to now create a year-round destination for craft beer fans across New England. 

Generation Z is coming, and brewers and wholesalers need to figure out to speak to the next group of legal drinking age consumers, Pabst Brewing Company CEO Simon Thorpe told an audience of beer industry professionals during a Brew Talks meetup last week in Las Vegas.

Coming off the most successful brand introduction in company history, Wachusett Brewing Company is following up the launch of their highly touted New England IPA Wally with Wally Juice. “Juice” will be a hazier, juicier, more intense flavor profile entrant in to the much buzzed about New England IPA category.

Brewbound is pleased to announce speakers for its upcoming Brew Talks meetups, taking place alongside the Great American Beer Festival (GABF) in Denver and National Beer Wholesalers Association (NBWA) convention in Las Vegas. The two events give brewers and distributors attending the GABF and NBWA meetings a chance to engage in thought-provoking business discussion alongside their industry peers.

Wachusett Brewing is taking its recently launched outdoor beer garden, dubbed the “Brew Yard,” on the road. In partnership with Delaware North, a hospitality company owned by Jeremy Jacobs, who also owns the Boston Bruins, the Massachusetts craft brewery will pop up in Boston City Hall Plaza the next three Thursdays.

Wachusett Brewing Company is taking their brewery to the next level. The new Brew Yard promises to be the next great addition to the vibrant New England craft beer destination scene. Guests will now be able to visit the brewery, buy a pint, grab a bite to eat from a local food truck and relax while listening to a wide variety of music.

Wachusett Brewing Company today announced that Christian McMahan, who most recently served as a managing partner of creative agency Smartfish, would join the Massachusetts-based craft brewery as its new president. McMahan, who previously spent 2 1/2 years as the CMO of Heineken USA (2008 – 2010) and worked for six years as the vice president of marketing for Diageo (2002 – 2008), will officially join Wachusett in mid-June.