Generation Z is coming, and brewers and wholesalers need to figure out to speak to the next group of legal drinking age consumers, Pabst Brewing Company CEO Simon Thorpe told an audience of beer industry professionals during a Brew Talks meetup last week in Las Vegas.
- BREWERY TYPE
- Production - Micro
175 State Rd E
Westminster, MA 01473
Westminster, MA 01473 United States
Come experience local beer. Located in Westminster, MA, Wachusett Brewing Companyoffers free tours & sampling. Since 1994Wachusett beer has been locally brewed and is now a well known brand that is distributed all throughout New England. Stop in today and experience our Green Monsta IPA, or try our delicious Blueberry Ale. While you are here, check out the fastest canning line on the East coast, and don’t forget to pickup a souvenir in our retail store.
The walking tour of the brewery begins every hour on the hour. Your tour guide will give you a brief history of the brewery and walk you through our brewing, cellaring and packaging. Altogether, the tour and the tasting lastfor about 1 hour. Tastings are limited to two (2) 2oz. samples.
We recommend that you call us as early as possible to make reservations for parties of more than ten. Wachusett Brewery is delighted to offer this tour to our guests free of charge. However, voluntary contributions are welcome with all proceeds being donated to the Westminster Neighbors Helping Neighbors Fund, a local charity helping families in need for over 19 years.
Established in 1994. Wachusett Brewery founders Ned, Kevin and Quinny developed a significant appreciation for beer while attending Worcester Polytechnic Institute. Adventures in biking, canoeing, and hiking that led the trio to the northern New England states allowed them to visit some of the first operating craft breweries. Armed with a "we can do this" attitude the three cast off from their careers in engineering and biology to found the Wachusett Brewing Co. in 1993. Wachusett Country Ale was introduced to beer fans of Massachusetts the next year after lots of experimenting to get the formula just right. When Wachusett opened, the three designed and built most of the equipment; did the brewing and filling, selling and delivering, and everything else that a small start up brewery needed.
- ANNUAL PRODUCTION
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Coming off the most successful brand introduction in company history, Wachusett Brewing Company is following up the launch of their highly touted New England IPA Wally with Wally Juice. “Juice” will be a hazier, juicier, more intense flavor profile entrant in to the much buzzed about New England IPA category.
Brewbound is pleased to announce speakers for its upcoming Brew Talks meetups, taking place alongside the Great American Beer Festival (GABF) in Denver and National Beer Wholesalers Association (NBWA) convention in Las Vegas. The two events give brewers and distributors attending the GABF and NBWA meetings a chance to engage in thought-provoking business discussion alongside their industry peers.
Wachusett Brewing is taking its recently launched outdoor beer garden, dubbed the “Brew Yard,” on the road. In partnership with Delaware North, a hospitality company owned by Jeremy Jacobs, who also owns the Boston Bruins, the Massachusetts craft brewery will pop up in Boston City Hall Plaza the next three Thursdays.
Wachusett Brewing Company is taking their brewery to the next level. The new Brew Yard promises to be the next great addition to the vibrant New England craft beer destination scene. Guests will now be able to visit the brewery, buy a pint, grab a bite to eat from a local food truck and relax while listening to a wide variety of music.
Wachusett Brewing Company today announced that Christian McMahan, who most recently served as a managing partner of creative agency Smartfish, would join the Massachusetts-based craft brewery as its new president. McMahan, who previously spent 2 1/2 years as the CMO of Heineken USA (2008 – 2010) and worked for six years as the vice president of marketing for Diageo (2002 – 2008), will officially join Wachusett in mid-June.
In a dramatic departure from its established regional craft brewing business, Wachusett Brewing Company (Westminster, MA) is moving into new beverage territory, figuratively and literally. The company has developed a healthy alternative in the hard soda category and will be launching it nationwide in April following an initial rollout in its home state, Massachusetts.
In March, Wachusett Brewing – via its newly established Craft Cocktail Company DBA — will introduce a line of hard seltzer products under the “Nauti Seltzer” brand identity. Positioning it as a “healthy alternative in the hard soda category,” the 110 calorie, five percent ABV Nauti Seltzer offerings – which will come in raspberry, lemon-lime, grapefruit and cranberry flavors — will have a national focus from the onset and are aimed at health-conscious consumers looking for an alternative to traditional beer.
After more than 15 months of investigations, regulators in Massachusetts have determined that Craft Beer Guild LLC — a wholesaler responsible for selling about 200 craft brands from around the U.S. — knowingly violated state laws prohibiting unfair trade practices and illegal pay-to-play activities. News of the decision was first reported by the Boston Globe. In a notice dated Feb. 11, 2016 and obtained by Brewbound, the Massachusetts Alcoholic Beverages Control Commission (ABCC) slapped Craft Beer Guild — a subsidiary of the Sheehan Family Companies, which owns several alcoholic beverage distributorships across more than a dozen states — with a 90-day license suspension for offering inducements and unfair discounts in exchange for guaranteed retail placements.
After investing more than $5 million on brewery infrastructure over the last five years, Wachusett Brewing is turning more attention to the contract portion of its business. But in order for the company to fully capitalize on all of the opportunities coming its way, it says, it needs a little help from Massachusetts state regulators.
Ninety Nine Restaurant & Pub announced today an agreement with Wachusett Brewing Company to unveil a new American Pale Ale—Horseshoe Ale— available exclusively at all New England Ninety Nine locations in Massachusetts, New Hampshire, Connecticut, Rhode Island, Maine, Vermont and New York.
New Belgium is headquartered approximately 5,000 feet above sea level in Fort Collins, Colo., but only now is the brewery an official member of the Mile High Club. Last weekend, Southwest Airlines began offering the brewery’s flagship Fat Tire in cans on all of its 683 Southwest and AirTran planes, according to Denver Westword.
Westminster, MA — Wachusett Brewing Company celebrated Wachusett Mountain Ski Area’s 50 year anniversary by creating the world’s 1st Light IPA.
WESTMINSTER, MA – Wachusett Brewing Company is releasing their newest beer, Pumpkan Ale. With the recent installment of the canning line this will be the third aluminum packaged product added to the portfolio. Pumpkan is a session amber ale with a 5.2% ABV and 20 IBUs.
Year Round Beers
|Horseshoe Ale||Pale Ale|
|Larry Imperial IPA||IPA|
|Nut Brown Ale||Brown Ale|
|Black Shack Porter||Porter|
|Country Ale||Pale Ale|
|Blueberry Ale||Wheat Ale|
|Green Monsta IPA||IPA|
|Summer Ale||Wheat Ale|
|Quinn's Amber Ale||Amber Ale|
|Wachusett Winter Ale||Scottish Ale|
No Longer Available
|Green Monsta Ale||Pale Ale|
|Imperial Black IPA||Pale Ale|