The hard seltzer segment is on pace to capture 10% of the beer category dollar sales by this summer, according to Cowen analyst Vivien Azer. Last week, hard seltzer segment’s share of beer category dollar sales reached 8.8%, according to market research firm Nielsen. And there are no signs that the segment is slowing down.

Wachusett Brewing Company is putting a refreshing twist in to the fast-growing hard seltzer category with the launch of Country Hard Seltzer, an exciting fusion of flavored lemonades and seltzer, just in time for the summer season.

Wachusett Brewing Company and Atlas Distributing are releasing a new beer together that will directly raise money to support three COVID-19 response funds in the communities where they operate.

The Dubliner Irish Whiskey has announced its first collaboration on US soil partnering with Massachusetts craft brewer, Wachusett Brewing Company for the 1st edition of its Beer Cask Series. The Dubliner shipped casks of its award-winning, Bourbon Cask Aged Irish Whiskey to the brewers at Wachusett in 2019 who then filled them with their Quinn’s Amber Ale. 

Newly named Massachusetts Brewers Guild’s president Sam Hendler wants to finally resolve the contentious franchise reform debate with the state’s wholesalers. Hendler, a co-founder and co-owner of Framingham, Massachusetts-based craft breweries Jack’s Abby Craft Lagers and the Springdale Beer Company, acknowledged that the franchise law reform effort has been dragging on long before he was of legal drinking age. “I was a high school senior when it started,” he told Brewbound.

Three of Central Massachusetts most well-known brewers are coming together for a very worthy cause.  In response to yet another tragic death of a Worcester Firefighter, the three breweries are brewing and launching the beer “Worcester’s Bravest” with 100% of the proceeds being donated to the Menard Children’s Fund. 

Samantha Roth left her post as director of corporate communications for Anheuser-Busch InBev in November to become the vice president of communications for the National Football League. North Coast Brewing has hired longtime wine executive Jeffrey Ottoboni as its next CEO.

In this week’s Last Call: California ABC Investigates Amazon; US Beer Shipments Down Again in July; Anheuser-Busch’s ZX Ventures Acquires Barbarian; MillerCoors Launches New Blue Moon Campaign

In an effort to bolster sales of its beer at on- and off-premise retail accounts, Westminster, Massachusetts-based Wachusett Brewing Company is leaning into a taproom expansion strategy within its home state. The company today announced it would take over the former John Harvard’s Ale House located in the heart of Cambridge’s Harvard Square.

Wachusett Brewing Company announces its first ever music industry collaboration with its new partnership with reggae and dub music star Stick Figure. The first beer, “COCOANUT IPA”, is a tropical, fruit forward IPA infused with natural coconut.

Friday, Feb. 1 saw the release of Worcester’s Bravest in both the Wormtown Brewery and Wachusett Brewing Company’s taprooms. Wormtown’s event kicked off at noon and Wachusett’s started theirs at 6 p.m. Both breweries anticipated large turnouts all in the name of charity.

“The Fergal Project” Returns To The U.S. in 2019 with “Fergal’s Honey Blonde.” The latest beer in their 1794 Series will once again feature a collaboration with renowned Irish Master Brewer Fergal Murray.

In episode 21 of the Brewbound Podcast, Murray discusses the changes to the American beer scene that he’s witnessed during his long career in beer, his latest collaboration with Wachusett and innovations that could drive future category growth.