Victory Brewing Company

In episode nine of the Brewbound Podcast, Victory Brewing co-founder Bill Covaleski discusses Artisanal Brewing Venture’s appetite for M&A, and shares his thoughts on how craft breweries can reach a broader base of beer consumers as well as opportunities he sees ahead for the Victory brand.

Artisanal Brewing Ventures, the family office-backed holding company formed in early 2016 via the merger of Victory Brewing and Southern Tier Brewing, today announced the acquisition of New York-based Sixpoint Brewery. Specific financial terms of the transaction were not disclosed.

Channeling his inner Justin Timberlake, Founders Brewing co-founder and CEO Mike Stevens told hundreds of industry professionals attending last week’s Meeting of the Malts gathering in Bethlehem, Pennsylvania that “America forgot how to make beer sexy.” Stevens — who successfully avoided a wardrobe malfunction while participating in a panel discussion about the state of the beer industry alongside Victory Brewing co-founder Bill Covaleski, D.G. Yuengling & Sons chief administrative officer Wendy Yuengling, Yards Brewing founder Tom Kehoe and Cigar City founder Joey Redner — wasn’t calling for a return to the days of provocative advertising, however.

U.S. beer dollar sales increased 4.1 percent as volume sales grew 2.1 percent through the four weeks ending May 20, according to retail data provider IRI Worldwide.

Victory Brewing Company welcomes back Summer Love Ale for its 9th consecutive year, this time with a new, vibrant look. The Golden Ale’s new packaging showcases all the best summer has to offer: sunshine, blue skies, and beach days. For the first time, Victory will offer Summer Love Ale in 15-pack cans to give fans 36 more ounces of the Golden Ale.

Following a year of flat sales at off-premise retail in 2017, U.S. beer dollar sales increased 3 percent through the first four weeks of 2018, according to retail data provider IRI Worldwide. IRI, a Chicago-based market research firm that tracks category-wide sales trends at off-premise retailers, reported total U.S. dollar sales of about $2.2 billion through January 28 in its multi-outlet and convenience (MULC) universe of stores (grocery, drug, club, dollar, mass-merchandiser and military).

As Sunday’s Super Bowl matchup between the New England Patriots and the Philadelphia Eagles unfolds on the field, Anheuser-Busch InBev will be attempting to capture viewers’ attention by running six ads during the commercial breaks.

BeerBoard, the integrated beer management and guest display system that is currently used to manage over 50,000 tap lines in thousands of bars and restaurants across the United States, has signed Pennsylvania-based Victory Brewing Company as client in a move that further solidifies the company’s position as a leader in the beer management and solutions industry.

It’s been about 18 months since Southern Tier Brewing Company and Victory Brewing combined operations under the family-office backed Artisanal Brewing Ventures (ABV) and today, the two breweries announced plans to open a jointly run innovation brewery and taproom in Charlotte, North Carolina.

Victory Brewing Company proudly introduces Home Grown New American Lager, its innovative sessionable and hoppy lager. Six varieties of 100% American whole-flower hops — Azacca, Cascade, Centennial, Chinook, Citra, and Mosaic — are the star ingredients in this very drinkable 4.8% ABV lager. The carefully selected combination of ‘homegrown’ American hops pairs juicy and resinous aromas with a unique mix of low-bitterness and citrus flavor with a touch of pilsner maltiness—promising to make this brew one both IPA and lager lovers are surely going to appreciate.

The herbaceously outrageous 6.8% ABV Saison du BUFF, a pleasantly light, yet spicy ale, begins its noble quest to shelves nationwide beginning February 21, 2017.

Victory Brewing Company (Victory) announces the arrival of Sour Monkey in a new format January 1 – just in time to celebrate the season. As part of the celebration, the beloved national brewery is also introducing an extremely limited run of their new Sour Monkey Remix.

Victory Brewing Company (Victory) introduces Selene Saison as the celestial sister to Victory’s Helios Ale. Selene Saison is a wild-fermented farmhouse-style dark saison brewed with extra delicious darkness. Available September 1, while supplies last, Selene’s outstanding combination of malts, hops and yeast culminate into a 7.5% ABV that’s sure to satisfy any seasoned Saison lover. Step into a crisp, new season with a victorious blend of chocolate and roasty flavors meeting the tip of your tongue.

The Brewers of Pennsylvania (BOP), the state’s official beer guild, has launched the Brewer for the Day program, an initiative designed to give state legislators a hands-on insider’s perspective on the brewing process, as well as further educate Pennsylvania Senators and Representatives on the direct economic impact craft brewers have on communities throughout the state.