Flavored malt beverages have delivered more dollar sale growth in the off-premise retail channel than any other segment in the beer category in 2019, according to market research firm IRI. Innovation leaders from Molson Coors, Deschutes Brewery and beer-driven on-premise chain Taco Mac discussed the shifting beer category during the Brewbound Live business conference.

Deschutes Brewery is excited to share the 2020 beer release calendar including exciting new releases.

Deschutes Brewery, family and employee owned since 1988, is excited to add WOWZA!, the brewery’s new hazy pale ale boasting a low 100-calories, 4-grams of carbohydrates, four percent ABV, to their portfolio in cans. WOWZA! begins shipping to distributors this week and will be available in all markets where Deschutes is sold in 12-ounce, six pack cans and on draft in January. Click here for a more details.

In Episode 3 of the Brewbound Podcast’s second season, Deschutes Brewery founder Gary Fish and other leaders from the Bend, Oregon-based craft brewery discuss the current competitive landscape, the evolution to a beverage company, how difficult it is to get mindshare and focus in 2019, and giving consumers what they want.

Deschutes Brewery, family and employee owned since 1988, will release its cult classic, The Abyss, a month early this year accompanied by two variants, The Abyss Port and The Abyss Old World.

Deschutes Brewery’s Jubelale was first brewed in 1988. The brewery’s original seasonal was inspired by traditional English style ales with strong malt character and notes of rich spice, toffee and cocoa. Bend locals mark their calendars by the release of this winter warmer that kicks off frosty mornings and crisp, sunny afternoons in Central Oregon.

Deschutes Brewery is looking beyond beer and outside of its own brand for its big innovation of 2020. The Bend, Oregon-headquartered craft brewery today unveiled Modified Theory, a line of flavored malt beverages, during its annual distributor summit.

Just in time for Cyclocross season, Deschutes, a family and employee owned brewery since 1988, has announced the launch of their new year-round IPA honoring the brewery’s cyclocross roots and co-owner and cycling enthusiast, Colby Nightingale, who lost his life to pancreatic cancer last fall.

Bend, Oregon’s original craft brewery known for innovative small batch experimental and barrel-aged beers such as The Abyss and The Dissident announced today that they’re opening their cellar, known at the brewery as “Oakland,” to launch the inaugural Pioneer membership to their Reserve Club.

Deschutes Brewery launches Slightly Exaggerated IPA celebrating Oregon’s breath-taking beauty, a collaboration with Travel Oregon’s Only Slightly (More) Exaggerated campaign.

Deschutes Brewery launches two new refreshing, easy drinking beers for summer. Marionberry Lavender is an American Sour Ale infused with Oregon Marionberry and aromatic lavender. And Brut IPA joins the Just Tapped Series where popular beers from their Bend and Portland pubs emerge for a broader market.

In this week’s edition of Last Call: Smuttynose and Hop Valley shuffle executives; Boston Beer and Dogfish Head’s merger closes; Deschutes Brewery adds distribution in Indiana, New Jersey; Reyes Holdings sells Reinhart Foodservice for $2 billion; and more news.

Deschutes Brewery, Bend, Oregon’s original brewery, celebrates 31 years as an independent craft brewer on June 27. Deschutes ranked as a top 10 brewery out of more than 7,400 brewers nationwide by members of the American Homebrewers Association in Zymurgy’s Best Beers in America. A great honor to kick off the anniversary festivities.