Circana Weekly Scans: YoY Growth Accelerates Despite WoW Decline
Despite a post-holiday decline in off-premise sales week-over-week (WoW), bev-alc’s year-over-year (YoY) growth expanded in the latest week, according to market research firm Circana.
Zoe Licata
Senior Reporter, Brewbound.com
Zoe Licata joined Brewbound in 2021 after several years of freelance reporting and documentary work. She’s a Massachusetts native, guinea pig for bev-alc innovation and savant in Gen Z culture.
Posts by Zoe Licata
A-B Closes $490 Million Deal for 85% Stake in BeatBox
Anheuser-Busch InBev (A-B) has closed its previously announced acquisition of BeatBox Beverages, the companies shared today.
BPI: Beer Ordering Intent Up YoY for First Time in 13 Months
Beer wholesalers appear to be slightly more optimistic about the category through the first two months of 2026 compared to the start of 2025, according to the latest Beer Purchasers’ Index (BPI) from the National Beer Wholesalers Association (NBWA).
NIQ Weekly Scans: Prepared Cocktails Leading Growth Thru Mid-February; Cider Tops Beer Charts
Any remaining concerns about the seasonality of ready-to-drink cocktails (RTD) may be eased by the latest weekly off-premise scan report from NIQ.
Jim Koch Optimistic in State of Bev-Alc & Boston Beer Despite Continued Volume Loss; 2026 Focus on Teas & RTDs
Fiscal year 2025 (FY25) marked Boston Beer Company’s fourth consecutive year of shipments (sales to wholesalers) and depletions (sales to retailers) declines. But leadership’s remarks during Tuesday’s earnings call with investors and analysts were anything but negative.
Boston Beer FY25 Depletions -4%, Shipments -4.7%; 2026 Expectations Flat to Down Mid-Single Digits
Boston Beer Company has closed out another year in a state of contraction, according to fiscal year 2025 (FY25) data shared today by the company.
Circana Weekly Scans: Valentine’s Day Trends Improve vs. 2025, Led by Spirits & Beer
Consumers were in the mood to celebrate love – or rather, to celebrate bev-alc – this Valentine’s Day.
Legislative Roundup: Proposed Tax Changes in Hawaii, Sunday Sales in Mississippi and More
Hawaii lawmakers are considering a bill that would charge a liquor tax based on ABV rather than bev-alc category.
BeerBoard 2025 On-Premise Review: 1.9% Draft Sales Decline Drags Bev-Alc Revenue
Continued draft declines dragged down bev-alc’s on-premise performance in 2025, according to tech and insights firm BeerBoard’s “2025 Year in Review” on-premise report released this month.
(Updated) Left Hand Collective Adds Bootstrap Brewing; Production Will Move to Left Hand Facility
Longmont’s Bootstrap Brewing is the latest Colorado brewery to join Left Hand Collective, a craft brewing “alliance” formed last year with the merger of Left Hand Brewing and Dry Dock Brewing.
Jiant Expands Portfolio with High ABV Hard Soda and NA Hop Tea; Closing Capital Raise to Fund Marketing Team & Meet Demand
In 2025, Jiant told Brewbound that it wanted to be hard tea’s Olipop – a flavor-forward, ingredient-focused functional brand that connected with new and lapsed drinkers in the category.
Circana Weekly Scans: Super Bowl Boosts Bev-Alc Sales +10.9% WoW; YoY 1.4% Decline ‘Not So Bad,’ Scanlon Says
Super Bowl LX bev-alc sales failed to surpass 2025 levels, but the trends aren’t as bad as they may seem on the surface, Circana EVP of BevAl Scott Scanlon reported with the latest off-premise scans.
Oregon’s Crux Fermentation, Cascade Lakes, GoodLife & Others Form Collective; Crux Sold to Cascade Lakes Owners
The latest joining of craft brewing forces occurred in Bend, Oregon last week, with the creation of the Oregon Beverage Collective (OBC).
CPI: On-Premise Bev-Alc Continues to Outpace Overall Inflation Through January, While Off-Premise Lags Behind
Price hikes for beverage-alcohol continue to be a tale of diverging trajectories through the start of 2026.