Touting its new U.S. distribution partnership with Molson Coors as a “revenue growth multiplier,” British mixer brand Fever-Tree saw net sales grow 6% year-over-year to £131.9 million in fiscal 2025, according to its preliminary full-year earnings report released earlier this week.

Ben Weiss, best known as the creator of Bai, is taking his disruptive bev-alc concept into a new space with the launch of hard soda brand Crooked Pop.

Diageo’s Casamigos, the O.G. celebrity tequila brand co-founded by George Clooney, is entering ready-to-serve cocktails with a new line of pre-mixed margaritas.

Amid reported settlement talks with $4 billion activist investor Elliott Investment Management, PepsiCo announced on Monday that it is evaluating an integrated model for its North America supply chain and go-to-market optimization initiatives.

Monster Beverage Corp. and The Coca-Cola Company have eliminated “undue friction” in their distribution relationship. Free from those frictions, Monster is now ready to leverage the partnership to expand its beverage category reach and fuel global growth, leadership shared this week.

The ever-expanding and evolving THC-infused beverage space is getting an injection of star power from current and former NBA players.

Celsius Holdings, which was tapped by PepsiCo last week to be the company’s “strategic energy lead,” has appointed seasoned marketing executive Rishi Daing as CMO, effective today.

C&S Wholesale Grocers announced today it has agreed to purchase food solutions company SpartanNash for a total consideration of $1.77 billion, including debt.

The energy drink market just got a little smaller, as Celsius Holdings announced today it has agreed to acquire competitor Alani Nu for $1.8 billion, comprising a mix of cash and stock. The transaction includes a potential $25 million earn-out based on 2025 performance.

Actress and singer Hailee Steinfeld is the latest celebrity seeking to make a splash in the crowded ready-to-drink cocktail space, announcing today the launch of Angel Margarita in partnership with Jordi Zindel and Rodrigo Hernandez of Premium Beers Group.

Earnings calls from Brown-Forman and Pernod Ricard echoed other spirit companies struggling to regain their footing in the U.S. as the inventory build-up continues. Meanwhile, Pernod Ricard announced separately it is further bolstering its non-alc portfolio.

Premium cocktail mixer brand Q Mixers is debuting a vibrant new look for the second time in its 17-year history as it seeks to build a stronger connection with consumers both before and after purchase.

Monster Energy Co. has filed a motion in a California federal court seeking an additional $167 million in its false advertising suit against Bang producer Vital Pharmaceuticals (VPX) on top of its $293 million jury verdict awarded earlier this year.