The ever-expanding and evolving THC-infused beverage space is getting an injection of star power from current and former NBA players.

Celsius Holdings, which was tapped by PepsiCo last week to be the company’s “strategic energy lead,” has appointed seasoned marketing executive Rishi Daing as CMO, effective today.

C&S Wholesale Grocers announced today it has agreed to purchase food solutions company SpartanNash for a total consideration of $1.77 billion, including debt.

The energy drink market just got a little smaller, as Celsius Holdings announced today it has agreed to acquire competitor Alani Nu for $1.8 billion, comprising a mix of cash and stock. The transaction includes a potential $25 million earn-out based on 2025 performance.

Actress and singer Hailee Steinfeld is the latest celebrity seeking to make a splash in the crowded ready-to-drink cocktail space, announcing today the launch of Angel Margarita in partnership with Jordi Zindel and Rodrigo Hernandez of Premium Beers Group.

Earnings calls from Brown-Forman and Pernod Ricard echoed other spirit companies struggling to regain their footing in the U.S. as the inventory build-up continues. Meanwhile, Pernod Ricard announced separately it is further bolstering its non-alc portfolio.

Premium cocktail mixer brand Q Mixers is debuting a vibrant new look for the second time in its 17-year history as it seeks to build a stronger connection with consumers both before and after purchase.

Monster Energy Co. has filed a motion in a California federal court seeking an additional $167 million in its false advertising suit against Bang producer Vital Pharmaceuticals (VPX) on top of its $293 million jury verdict awarded earlier this year.

Grocery market competition, price reduction strategies for consumers, a sustainable plan for necessary divestments and the potential impact on the companies’ combined workforce were key points of contention as the CEOs of Kroger and Albertsons Companies each appeared before the Senate Judiciary Antitrust Committee last week to face tough questions about their companies’ proposed $24.6 billion merger.

A judge from Washington State has extended the temporary block on a $4 billion payout to Albertsons’ shareholders in an effort to halt the cash dividend until the grocery giant’s proposed merger with Kroger can be fully reviewed by federal regulators. Judge Ken Schubert of King County Superior Court last week extended the temporary restraining order (TRO), now effective until Nov. 17.

Following five years of research and development under the leadership of director of sales and marketing Jessica Gerth, jun maker Wild Tonic has unveiled a revamped visual identity designed to celebrate the brand’s uniqueness and clarify the difference between jun and kombucha for consumers.

Campari Group has closed an agreement with Catalyst Spirits to acquire an initial 15% interest in Howler Head Bourbon, with a medium-term route to total ownership and exclusive global distribution rights.