Braxton Brewing Co. has formed a partnership with brand investment marketer Andrew Sauer to spin off its Garage Beer light lager into a new company: Garage Beer Co.

After a choppy 2022 that included a CO2 shortage and layoffs, Night Shift is narrowing its focus on its core offerings in the new year, homing in on Whirlpool New England pale ale as its first flagship offering, adding popular packaging formats such as variety can 12-packs and single-serve cans and launching an evergreen brand campaign.

New non-alcoholic beer brand DrinkSip has set its sights on becoming a top competitor within the fast-growing craft NA beer segment.

Boston Beer Company’s 2023 Samuel Adams Super Bowl ad will imagine a kinder and “brighter” Boston, starring “Your Cousin From Boston,” Boston Celtics legend Kevin Garnett and comedian Lenny Clarke.

Last Call: Self-Distribution Inches Closer in Virginia; NA Beer +26% During Dry January on Drizly; Beast Unleashed Distribution Contract Critiqued

Things just got a little easier for New Jersey craft breweries planning to play the remaining games of the NFL season in their taprooms.

Brand families are nothing new in the beer business. Within craft beer, they’re spreading like a zombie outbreak, which is fitting given the abundance of news about a few dead guys and a certain skeleton this week.

2022 marked a record year for New Belgium Brewing Company, as the Fort Collins, Colorado-headquartered craft brewery’s volume topped 1.2 million barrels (+15% year-over-year), driven by the continued success of the Voodoo Ranger IPA portfolio, New Belgium CEO Steve Fechheimer shared. Meanwhile, Bell’s Brewery declined around -8%, to just shy of 450,000 barrels.

Dead Guy is getting a few friends. Rogue Ales & Spirits is transforming its iconic 30-year-old flagship offering into a brand family with the launch of Dead Guy IPA.

The pool of craft brewers launching non-alcoholic beers continues to grow. Joining the fray is Hops & Grain founder Josh Hare, who launched Rick’s Near Beer in late 2022.

Anheuser-Busch InBev (A-B) may have ceded advertising exclusivity rights to Super Bowl LVII, but the world’s largest beer manufacturer will continue to have an outsized presence during breaks in the game.

Middle-tier consolidation is off to the races. This week marked the first two distributor deals of the year.

The makers of pouch-packaged alcoholic beverage brand SUNiCE continue to push into alternative formats.

John Mallett says goodbye to Bell’s Brewery, Brewers Association membership dues are going up, takeaways from the Beer Industry Summit, M&A updates, and pickleball.