In this week’s Last Call: Breakside Brewing Implements Employee Stock Ownership Plan; The Brewers Association Shares Brewery Employee Diversity Data; Guns N’ Roses and CANarchy Settle Lawsuit; Anheuser-Busch Rolls Out Bud Light College Branded Packaging.

Nearly a week after Braxton Brewing’s VIVE Hard Seltzer brand was named the “official hard seltzer” of the NFL’s Cincinnati Bengals, the Kentucky craft brewery today announced the launch of a co-branded “Tailgate Variety Pack.”

In this week’s Last Call: Hops & Vines Sells to Ambiente Wine Parent Company; Braxton’s VIVE Named Hard Seltzer of NFL’s Bengals; North Carolina Governor Signs Law to Allow Pets in Breweries; Anheuser-Busch Announces Post Malone Bud Light Cans and ‘Busch Latte’ Packaging

Average annual raises in the beer industry rank among the highest in the consumer product goods industry, according to recruiting firm ForceBrands’ latest “Beer Talent Market Report.” The New York-based firm’s survey of 111 beer industry professionals — including C-level executives, directors and presidents– found that the beer industry’s average annual raise of 12 percent outpaces the CPG industry average by 2 percent.

In this week’s Last Call: Angry Orchard’s security is accused of racial profiling; June U.S. beer shipments decline; Peter Coors calls for government to intervene on aluminum pricing in op-ed; Facebook imposes new alcohol restrictions; and more news.

In a crowded beer marketplace, a quality product, vivid packaging or an active social media presence often are not enough for a company to capture consumers’ attention. Now more than ever, both established companies and early-stage craft breweries are turning to new technology to help them cut through the noise.

In a webinar entitled “Cannabis Legalisation: How It Will Disrupt the Future” hosted by market research company Euromonitor International last Thursday, Shane MacGuill, head of tobacco research, and Spiros Malandrakis, head of alcoholic drinks research, looked at several ways in which cannabis will likely disrupt the tobacco and alcohol industries.