Spindrift is going hard. The Newton, Massachusetts-based premium sparkling water brand announced today the launch of Spindrift Spiked, a hard seltzer line rolling out to stores next month. Similar to the brand’s core non-alcoholic products, the new line is made with real fruit juice and contains alcohol fermented from cane sugar with a 4% ABV.
VPX Pharmaceuticals took its legal battle against PepsiCo to a second front this week as VPX-aligned company Quash Seltzer LLC filed a lawsuit alleging the conglomerate has threatened its prospective distribution partners out of doing business.
Defying the predictions of many industry analysts, Monster Beverage Corporation offered no official confirmation of nor announcement for its rumored alcoholic hard seltzer product during its 2021 Virtual Investors Meeting on Thursday.
As VPX Pharmaceuticals seeks to end its distribution agreement with PepsiCo in court, the Florida-based maker of Bang energy drink has filed a response in opposition to the soda giant’s motion to dismiss the lawsuit.
As it continues to develop new non-alcoholic brands in a myriad of categories, the Molson Coors Beverage Company announced today that it will enter the energy space with ZOA, a new better-for-you energy drink co-founded by actor Dwayne “The Rock” Johnson.
Molson Coors Beverage Company is further solidifying its relationship with L.A. Libations by investing in Arriba, a brand of michelada mixers operated by the California-based incubator.
VPX Sports, the maker of Bang Energy, is seeking an injunction against PepsiCo to stop it from making threats to its customers and wholesale distributors, as the two companies’ dispute over a long-term distribution contract moves into the legal phase.
Less than a year after entering an exclusive distribution agreement with PepsiCo that was touted as a blockbuster deal at the time, Bang Energy announced today it has terminated the relationship.
As athletic consumers look to cut sugars and artificial ingredients from their sports drink intake, BioSteel Sports Nutrition is aiming to compete head-on with category leaders via a new all natural, zero-sugar, RTD Tetra Pak line launching this month.
During Ball’s virtual Investor Day event on Tuesday, the company reported that the U.S. is “short” roughly 10 billion cans this year — about 9% of total 2019 sales — as the supply chain continues to feel the brunt of the COVID-19 pandemic.
Philadelphia-based coffee roaster La Colombe has entered into an exclusive partnership with Molson Coors Beverage Company to distribute the brand’s ready-to-drink coffee products in the drug and convenience channels starting in 2021. Eventually, the companies plan to expand distribution over time to all channels via the Molson Coors network.
Molson Coors Beverage Company has taken a minority stake in ZenWTR, the sustainably packaged bottled water brand launched earlier this year by serial entrepreneur Lance Collins, the company announced today. Terms of the transaction were not disclosed.
Delivering on its promise to expand beyond alcoholic beverages into an “around the clock” beverage platform, Molson Coors Beverage Company announced this week the launch of four new non-alcoholic product lines across multiple categories that are set to begin rolling out in the coming months.
Inglewood, California-based Crowns & Hops Brewing Company took the throne as the winner of Brewbound’s 2019 Pitch Slam competition, held this week during the Brewbound Live business conference in Santa Monica, California.
