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March 10, 2015
San Diego, CA
Brew Talks San Diego 2015
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Brew Talks San Diego: Defining Craft

coronado-brewing

Brewbound is pleased to announce its first group of speakers for the upcoming Brew Talks meetup, happening on March 10 at the Coronado brewery & tasting room in San Diego, Calif.

Trying to define “craft beer” in today’s ever-evolving beer category is something a number of brewery owners struggle with. The Brewers Association has its own definition, categorizing beer companies based on size, ownership and the kinds of ingredients used in their brews. To be craft, in the eyes of the BA, you must remain small, independent and traditional.

But when a company like Anheuser-Busch InBev opens its wallet and starts buying up small craft breweries — like Oregon’s 10 Barrel or Seattle’s Elysian Brewing — once “independent” businesses are stripped of their craft credentials. Brewers who sell to private equity firms, however, are allowed to stay in the club.

But how do those within the industry decide what’s craft and what’s not? And how do consumers define craft? Several other industry stakeholders, and consumers, categorize the craft segment not by ownership but by brands — even those the BA would say are “non-craft.”

So what is craft beer? Societe Brewing’s Douglas Constantiner, O’Brien’s Pub/Nickel Beer Company owner Tom Nickel, and Coronado Brewing co-founder Shawn DeWitt will debate the topic at next week’s Brew Talks.

Register Today! 

Brew Talks — gatherings designed to provide craft brewers, distributors and retailers the opportunity to come together and have in-depth discussions on the business side of craft beer – will offer attendees an excellent opportunity to gain business lessons and network with other beverage entrepreneurs. Beer industry professionals are invited to join the San Diego meetup, being held at Coronado’s San Diego brewery (located at 1205 Knoxville St.), at 5:00 P.M. on Tuesday, March 10. Panel discussions will begin promptly at 5:30 P.M. and guests are invited to network and enjoy a selection of Coronado offerings until 8:00 P.M.

In addition to hosting conversations with industry experts, Brewbound will also be raising money for the local supporter of the Susan G. Komen Foundation “Beer For Boobs.” 100 percent of the suggested admission proceeds ($10 – $100) will be donated.

Note: Registered attendees who donate to “Beer For Boobs” will receive a drink token redeemable for one FREE Coronado beer. Donations will also be accepted at the door.

About Brew Talks:

Since hosting our first event in the basement of a craft beer bar in Boston in 2013, the meetup series has developed into a multi-city tour where beer industry professionals can come together inside of some of the country’s most recognizable craft breweries and share business insights with one another. In less than two years, we’ve hosted 19 meetups, in 15 U.S. cities, and connected with thousands of individuals from all tiers of the industry. The events are also broadcast globally via a free live stream.