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Solving Craft Beer's Fun Crisis

Dec. 11, 2025 at 1:06 PM


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How can craft brewers bring the fun back? New Belgium CMO Rebecca Dye Yonushonis will share the ways the brewery is attempting to solve the industry’s fun crisis, what the company has learned about shopping patterns and why a one-size-fits-all approach to beer’s top channels doesn’t work in 2025.