D2C: Ecomm Tension: Amazon vs. Build Your Own with Betsy McGinn

Betsy McGinn
Founder, McGinn eCommConsulting

Betsy is the co-author of The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market, the quintessential start-to-finish guide for brands who want to launch, recalibrate, or optimize their business on Amazon and ensure continued growth on this powerful platform. As Seventh Generation’s first eCommerce channel director, Betsy pioneered the company’s innovative eComm strategy and created a thriving multimillion-dollar partnership with Amazon and other key online retailers. Since founding McGinn eComm in 2014, Betsy has worked with hundreds of natural and specialty brands to establish and strengthen their presence on Amazon. From product development and profitability analysis to guiding organizational change, McGinn eComm leads clients through every step of this complex channel, helping to ensure a successful and profitable online businesses. With more than a decade of eCommerce experience, Betsy is a thought-leader and regular speaker at workshops and conferences globally. Visit Betsy at mcginnecomm.com

Transcript

Jeff Kleinman [00:09] Hi and welcome to Supercharged D2C, a Bevnet and Nash half-day event. I'm Jeff Kleinman, the editor in chief of Bevnet, and I'll be your host for the day. Uh, we're gonna have about 2 hours of content this afternoon, followed by a break at 3 o'clock, and then another 90 minutes of breakout sessions from 3:30 to 4:15, and then again from 4:20 to 5 o'clock. Expect to see more of these mini-e events in the future, and we'd love to hear your thoughts and suggestions on how we can serve you, our subscribers, with great topics and great executions. Now, speaking of subscribers,…

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