Be Fearless: Overcoming the Beeriers to the Evolving Consumer, with NIQ and 3 Tier Beverages
Dec. 7, 2023 at 5:22 PM
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From Generation Z to the silver tsunami, keeping up with consumers and their rapidly changing drinking habits isn’t easy. We try to break the mystique with a presentation by NIQ beverage alcohol vertical director of thought leadership Kaleigh Theriault and 3 Tier Beverages analytics and client success consultant Stephanie Roatis.
Theriault and Roatis provide fresh perspectives and share strategies to help brands better understand the consumer, from changing demographics to sober curiosity to consumer powered trends on flavor, pack size and channel choices.
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