Are You Experiential? Making Your Brand Pop IRL

Athletic director of marketing Rosalie Kennedy and Boston Experiential Group founder and CEO Sophia D’Angelo will share how their work together has helped the dedicated non-alcoholic beer maker form stronger bonds with its consumers through key activations.

Transcript

Speaker 1 [00:23] OK, next up, great panel, uh, featuring two of my favorite people. Um, we are going to have a whole great conversation about experiential marketing. So we are inundated with brand messages from the minute we wake up in the morning until the second we fall asleep, and we're probably not all that far off from Meta or somebody similar figuring out how to beam sponsored messaging into our dreams, which is terrifying. But in order to make a positive lasting impact on a consumer, you need to interrupt their day to day and provide them with a pleasant, memorable experience. Our next…

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