After the Lines: Taproom Strategies for PostHype Profitability

Zoey Locata [00:23] I am Zoey Locata. I am Brewbound's senior reporter. Um, and we're gonna transition into a chat about taproom strategies. Um, as you know, many of our conversations these days around the state of the industry are mostly inferred from what's happening in the off-premise. It's from scans or from a lot of those sticky shifts that happened during the pandemic. But as you all know, craft beer was not built in the off-premise, it was built at taprooms. It was built by people lining up, rain or shine to try special beers in the actual building those beers were made. And so if you…