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BrewboundPress Releases

Spider-Man(TM): Brand New Day Swings Back to BERO with the Return of Fan-Favorite Limited-Edition Cans

PRESS RELEASE posted by BERO

Oct. 8, 2026 at 11:17 am

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New York, NY (October 8, 2026) – They’re back by popular demand. Following a record-breaking release in July alongside the theatrical premiere of Spider-Man™: Brand New Day, BERO, Tom Holland’s premium non-alcoholic beer, is dropping a second limited-time run of the collaboration with Sony Pictures. The first-edition cans sold out within two weeks, with +121% increase in site traffic, making the special offering one of BERO’s most successful limited-edition releases to date. Timed to the film’s release at home on digital, fans have another chance to get their hands on the collectible designs inspired by one of the world’s most iconic superheroes.

Inside the custom packaging is BERO's award-winning Kingston Golden Pils, a crisp, European-style pilsner brewed for a clean, balanced finish. A hero in its own right, its broad appeal and sessionable character made it a natural choice for the collaboration, pairing the limited-edition cans with the full flavor and ritual of a premium beer.

The experience extends beyond the at-home watch parties, with Topgolf serving as the exclusive on-premise retailer for the limited-edition cans. With its mix of sport, entertainment, food, drinks and social play, Topgolf is tailored around the kind of active connectivity that BERO was built for. Once the Spider-Man cans are sold out, Kingston Golden Pils will remain on the menu for visitors to enjoy alongside Topgolf beverage offerings. The partnership not only makes the collectible re-release accessible in an exciting new forum, but is the latest example of BERO’s expansion across the spaces people already gather and enjoy friendly competition, a presence well established by recent moments like BERO x Barry’s and the BERO Padel Classic. From the couch to the fitness studio, the court to the driving range, BERO continues to deliver the taste, quality and cultural credibility of an exceptional beer without asking anyone to step away from the occasion.

“We didn’t create BERO to be the beer people reach for when they’re opting out. We created it for people who want to be fully in the moment,” said John Herman, Co-Founder & CEO of BERO. “The response to the first Spider-Man release reinforced that non-alcoholic beer doesn’t need its own lane, it can be part of the biggest movies, sporting events, days out with friends or nights at home, while still feeling premium, relevant and culturally connected. Bringing these cans back meant more to us than giving fans another collectible, but also affording them greater opportunity to experience a moment they already love on their own terms.”

The return of the custom cans also creates a timely seasonal encore. Spider-Man remains a perennial favorite for costumes and pop-culture conversations, positioning the re-release as the perfect complement to Halloween celebrations, movie nights, and fall gatherings.

Starting October 8, the Spider-Man: Brand New Day inspired Kingston Golden Pils cans will be available for a limited time on berobrewing.com and exclusively across Topgolf venues. For more information and to shop, follow @berobrewing and visit berobrewing online.

Spider-Man: Brand New Day arrives on digital storefronts (to buy or rent) October 6.

About BERO

Born in London, crafted in America, and enjoyed worldwide, BERO is the most premium non-alcoholic beer on the market and is co-created by Tom Holland and John Herman for those who never settle. With supreme ingredients and remarkable taste, our beer makes sure nothing gets in the way of savoring every moment. Because you're already chasing a life enriched – we're simply here to make it exceptional.

About Sony Pictures’ Spider-Man: Brand New Day

It's a BRAND NEW DAY for Peter Parker. Fighting crime full-time as Spider-Man in a world that doesn’t remember him—and the pressure of seeing his old friends move on without him—sparks a change in Peter he may not have the power to control. But that transformation might also be the only thing that can stop a shocking new threat to the city and those he loves - a powerful villain no one can even see. 

Directed by Destin Daniel Cretton, the film is written by Chris McKenna & Erik Sommers. Based on the MARVEL Comic Book by Stan Lee and Steve Ditko. Produced by Kevin Feige, p.g.a., Amy Pascal, p.g.a., Avi Arad and Rachel O'Connor, p.g.a. Executive Producers are Louis D'Esposito and David Cain. The film stars Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, and Mark Ruffalo.

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