New British brand introduces a botanically rich, alcohol-free aperitif for the modern host.
London, UK — June 2026 — GENOVÈS, a new British non-alcoholic beverage house, today announces the launch of its debut product: GENOVÈS Gin & Tonic with Adaptogens — a refined, alcohol-free aperitif crafted in the United Kingdom and bottled at 0% ABV.
GENOVÈS blends classic gin botanicals — juniper, lemon verbena, rose, rosemary, and cinchona — with a proprietary adaptogen complex of Panax Ginseng and Ashwagandha, offering a non-alcoholic experience that is sensorial, balanced, and quietly functional.
Anchored by an unmistakable emblem — a gentleman flamingo in top hat and tails — GENOVÈS pairs British eccentricity with refined hospitality sensibility. The brand is positioned for luxury hotels, private members' clubs, Michelin-starred restaurants, embassy receptions, destination weddings, yacht clubs, and high-end wellness retreats.
“The world is moving towards presence,” said a spokesperson for GENOVÈS. “Our guests want to remain sharp, well, and entirely themselves. GENOVÈS gives them a drink worthy of that intention.”
GENOVÈS is available in a 700 ml glass bottle for the home bar, and in 330 ml slim cans for moments on the move.
About GENOVÈS
GENOVÈS is a premium non-alcoholic gin & tonic operated by 1st Star Global Ltd, London. Crafted in the United Kingdom, the product blends classic gin botanicals with an adaptogen complex for a refined, alcohol-free aperitif experience.
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1st Star Global Ltd
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