HigherRing Showcases Ethical ‘eCommerce & Wholesale Operations’ Suite to Help CPG Brands Scale Post-Trade Show Success

Contact: Michelle Hirons Title: CEO 

Certified B Corp offers fractional, U.S.-based operational support to bridge the gap between trade show leads and retail execution.

[San Francisco, CA] — As the 2026 trade show season approaches, HigherRing, a certified B Corp specializing in ethical outsourcing, today announced the showcase of its eCommerce & Wholesale Operations suite. The service is designed specifically for emerging beverage and food brands that need to rapidly scale their back-office, wholesale, and customer support functions without the overhead of full-time hires or high turnover.

For many CPG founders, a successful trade show creates an immediate "operational debt"—a surge in purchase orders, complex logistics coordination, and a spike in customer inquiries that can overwhelm small teams. HigherRing solves this by providing fractional, mission-aligned professionals who integrate directly into a brand’s existing tech stack, including Shopify, NetSuite, Cin7, ShipStation, and Gorgias.

The HigherRing Commerce Ops suite for CPG includes:

• Wholesale & Distributor Coordination: Managing POs and invoicing to ensure retail sell-in remains seamless.

• High-Touch Customer Experience: U.S.-based, human-led support that protects brand voice across email, chat, and social media.

• Logistics & 3PL Troubleshooting: Handling the "heavy lifting" of inventory exceptions, shipping errors, and returns.

• Mission-Aligned Scaling: As a 1% for the Planet member and B Corp, HigherRing ensures a brand’s ethical commitment extends to its labor force, providing living-wage jobs and expert-level support.

"Winning at a trade show is only half the battle; the real work begins when those orders start rolling in," said Michelle Hirons, Founder and CEO of HigherRing. "We act as the operational engine for purpose-driven brands, allowing founders to stay on the road and focus on growth while knowing their back-office and customers are in expert hands."

HigherRing’s model offers flexibility for the "seasonal" nature of CPG, with fractional tiers starting at 10 hours per week, allowing brands to scale support up or down based on their production and sales cycles.

For more information, visit higherring.com/commerce-ops

About HigherRing

HigherRing is an ethical outsourcing partner and certified B Corp on a mission to use business as a force for good. Based in the U.S., HigherRing provides fractional and full-time support in commerce operations, customer service, and back-office logistics. By prioritizing people and the planet, HigherRing helps brands grow sustainably and impactfully.