Colossal Media Celebrates 21 Years with Limited-Edition "Crisp Strokes" Pilsner Brewed by Brooklyn Brewery

New York brands Colossal Media and global craft beer innovator Brooklyn Brewery are set to release a limited-edition Pilsner dubbed Crisp Strokes to celebrate Colossal Media's 21st anniversary of revitalizing hand-painted outdoor advertising – both as a service and creative profession.

To celebrate 21 years—and a milestone worthy of raising a glass—Colossal teamed up with a brand that mirrored its own story: a fellow Brooklyn-based company that shares its values of craft, tradition, and creativity. The result is Crisp Strokes, a limited-edition Pilsner releasing October 23.

"Crisp Strokes is a testament to the power of betting on Brooklyn, craft, and tradition," said Kelly Peppers, President at Colossal Media. "Recognizing 21 years of Colossal with our long-time neighbors at Brooklyn Brewery was the perfect way to cheers to more than two decades of painting in our backyard and around the world while raising a glass to the walls we paint, and the team and city that make it all possible."

The can design features Colossal's painters mid-rig, a nod to the walldogs who scale buildings daily to keep New York's walls alive with murals. Like a clean line of paint or a perfectly poured pint, Crisp Strokes is balanced, bright, and crafted to leave an impression.

"Crisp Strokes is a dialogue between two Brooklyn traditions—brewing and brushwork," stated John Samels, Creative Director at Colossal Media. "The can design shows our painters up on the rig, because just like every sip of beer, every stroke of paint takes patience, pride, and a steady hand."

"Colossal's been an icon in the NYC painting scene for years — from album artwork to massive murals, and even helping us launch our non-alcoholic line back in 2020," said Mildred Lee, Senior Marketing Director at Brooklyn Brewery. "We're thrilled to celebrate their 21st birthday the best way we know how: a toast with a beer in hand!"

Pre-dating vinyl and digital screens, hand-painted billboards were the fabric of New York City advertising in the early 20th century and have a renewed life and future a century later, with Colossal resurrecting the craft in 2004. With a bucket of paint and a belief that cities deserve more art on their walls, Colossal Media has transformed skylines into galleries — keeping alive a century-old New York craft. Two decades later, it's safe to say: small dream, big wall, bigger pint. Colossal has steadily changed the face of the industry, welcoming more diversity to the field, laying bricks, and painting pathways for the next generation of walldogs.

To mark the release, visit the Brooklyn Brewery x Colossal Media Crisp Strokes mural at 97 N 10th Street in Williamsburg starting October 23. Snap a photo, raise a can, and share your Crisp Strokes mural photos tagging @colossalmedia and @brooklynbrewery.

The limited-release pilsner drops October 23. While supplies last, get a free gift – a custom Colossal x Brooklyn Brewery beer glass – when you purchase a 4-pack at the brewery's Tasting Room. Try Crisp Strokes at the Brooklyn Brewery Tasting Room at 79 N 11th Street, Brooklyn, 11249, and participating bar partners: The Palace, The Quarter Club, The Gibson, and Easy Lover.