Lafayette, CA – August 27th, 2025 – Fathers, a new brand redefining what beer can be, officially announces its launch with a mission to make the cleanest, best-tasting beer in America. Through an uncompromising commitment to organic ingredients, advanced filtration, and glass packaging, Fathers introduces a “clean beer” process designed for today’s health-conscious drinker.
The brand’s clean beer process includes double filtration to remove heavy metals, forever chemicals, and microplastics; organic malt and hops; sub-zero lagering for unparalleled smoothness; and glass packaging to ensure purity from brewery to pint.
The result is a crisp, refreshing lager that delivers superior taste and transparency in every sip with their two initial product lines receiving Gold Medals at the World Beer Awards in August.
Rapid Early Traction
Since its debut, Fathers has seen explosive early growth, securing 60+ on-premise accounts across Northern California in just the first few months of soft launch. The brand will also launch in Whole Foods Market this September, marking its entry into large-format retail and signaling strong demand from both bars and retailers for a “clean beer” alternative.
Founders With Proven Track Records
Fathers was founded by a team of entrepreneurs, operators, and athletes with world-class track records in building, scaling, and selling companies:
- Joe Cloyes – Co-founded Youth to the People, the clean skincare brand sold in Sephora. YTTP was acquired by L’Oréal in December of 2021.
- Conor Begley – Co-founded Tribe Dynamics, which was sold for $70M, and is now part of the world’s largest influencer marketing software company, CreatorIQ.
- Steve Klei – Veteran executive who has sold more than $3B worth of companies as CFO and COO.
- Harvey Kenney – One of the most decorated lager brewers in the world with 39 medals for his lagers.
- Gabe Rangel – Former special forces Marine, elite athlete, and celebrity trainer known for coaching Hollywood’s top talent including Adam Levine, Jalen Hurts, Charlie Puth, Lane Johnson.
Notable Investors and Shareholders
Fathers is backed by a diverse group of high-profile investors spanning consumer brands, sports, and venture capital:
- Melanie Bender, Founding CEO Rhode Beauty (acquired $1B)
- Daniel Baird, Co-founder and CEO, NADS Organic Underwear
- Greg Gonzalez, Co-founder of Youth to the People (sold to L’Oréal)
- Jake Danehy, Founder & CEO of Fair Harbor
- Rich Smith, Founding Partner at Mosaic, portfolio includes Athletes First, the #1 NFL athlete agency.
- Suveen and Britta, Founders of K18 (acquired by Unilever)
- Nate Herbig, NFL Guard, Washington Commanders
- Lane Johnson, 6X Pro-Bowler, Philadelphia Eagles
A Movement, Not Just a Beer
“There is a shocking amount of bad stuff in what we consume which is why customers are demanding more transparency in what they eat and drink” said co-founder Conor Begley.
Co-founder Joe Cloyes added, “We’ve seen clean beauty and clean food transform industries. Fathers is pioneering clean beer—better for people and better tasting too.”
With its bold vision, high-profile backers, and proven team of operators, Fathers is set to redefine what beer means for a new generation of drinkers.
About Fathers Brewing
Fathers Brewing is a California-based brewery creating America’s Clean Beer, brewed with organic ingredients, double filtration, and sub-zero lagering. Founded by a team of entrepreneurs, brewers, and athletes with a shared mission of raising the standard for beer, Fathers delivers unmatched taste, purity, and transparency in every bottle.
Press Contact:
Conor Begley
[email protected]
510-579-4215
For More Information:
Learn More About The Brand