Madison, CT — August 6th 2025 —
Natural Effex™, a premium hemp-derived CBD beverage and wellness company, has officially joined an elite class of global brands by achieving NSF Certified status. As 1 of only 5 NSF-Certified CBD brands worldwide and just 2 in the functional beverage sector, Natural Effex is redefining the standard for clean, trusted CBD beverages built for performance and recovery.
The brand’s flagship product line features sparkling waters made with real fruit purées and fast-acting, high quality nano-emulsified hemp-derived CBD. Every formula is non-GMO, low-sugar, clean-label, and third-party tested. No BS ingredients — built for athlete trust, wellness-minded consumers, and rapid retail scalability.
“We didn’t just create another CBD beverage. We’re building a movement that fuses clean ingredients, sports credibility, and cultural firepower,” says Founder & CEO James Carbone. “NSF Certification wasn’t a marketing checkbox, it was a mission milestone. Athletes, retailers, and consumers deserve trust at every level.”
From Underground to Under the Lights
Natural Effex first gained traction through its grassroots CBD topicals, tinctures, and pet wellness line before pivoting fully into beverages. Today, the brand is set to catch fire in professional locker rooms, elite gyms, and wellness circles, while building out national retail relationships and an athlete-backed influencer network.
With early support from professional UFC fighters and now NFL & NBA athletes, the brand has set itself apart not just through certification, but through authenticity, flavor innovation, and speed to effect — a major point of difference in the crowded CBD space.
Poised for National Retail & Cultural Scale
Currently raising strategic seed capital, Natural Effex is gearing up to fund its first full-scale production run, launch national distribution, and activate cultural partnerships across music, entertainment, and professional sports.
The company recently gained traction on Crunchbase, climbing to a top 150K global rank with a Growth Score of 91 and Heat Score of 93 — signaling high investor and media interest.
“We’re not just selling CBD beverages. We’re flipping markets, opening minds, and rewriting how CBD fits into daily performance, recovery, and wellness,” adds Carbone.
About Natural Effex™
NSF Certified. Real fruit. No BS ingredients. Built for athlete trust and market disruption.
Natural Effex is a premium hemp-derived CBD brand rooted in clean ingredients, sports performance, and cultural momentum.
All products are third-party lab tested, non-GMO, and formulated in a GMP-certified facility.
The brand is headquartered in Madison, CT and is currently expanding across the Northeast.
Press Contact:
James Carbone
Founder & CEO, Natural Effex™
Crunchbase Profile - Natural Effex (CBD)
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