San Antonio, Texas (July 2, 2025) - ALAMO Beer Company, a brewery rooted in Texas heritage, is bringing a fan favorite to life with the launch of ALAMO Beer—a crisp, easy-drinking lager inspired by the beloved adult animated series King of the Hill. Timed to coincide with the show’s highly anticipated reboot premiering August 4 on Hulu, this exclusive licensing collaboration introduces an all-new beer brewed outside ALAMO’s core lineup—exactly the kind of beer Hank Hill would crack open with friends.
“Bringing a piece of the King of the Hill universe to life is an incredible opportunity for our company and fans of the show,” said Eugene Simor, Founder and President of ALAMO Beer Company. “We brewed a no-nonsense beer—as steady as a Texas handshake—made for sharing anywhere, from tailgates to alleys.”
Key Launch Dates
- July 4 – Exclusive King of the Hill landing page goes live and email sign-up on Alamo's website.
- July 26 – Official Launch Party at ALAMO Beer Brewery in San Antonio
- July 28 – ALAMO Beer hits H-E-B shelves across Texas and select retailers
A Beer Born of Texas, Built for Everyone
Founded in 2003 and carrying forward a brewing legacy that began in 1884, ALAMO Beer Company is proudly rooted in San Antonio—the home of the iconic Alamo, the “Shrine of Texas Liberty.” Known for its Golden Ale, Amber Lager, and Hayz Street IPA, ALAMO continues to craft bold, approachable beer with Texas pride. The new ALAMO Beer joins the lineup as a standout, standalone release.
Made with water, hops and good judgement.
Where to Find It
- Retail: Launching statewide at H-E-B and select Texas retailers (San Antonio, Austin, Houston, Dallas, RGV, and more)
- Online: Branded merchandise available via the ALAMO Beer website (beer shipping unavailable)
- Bars & Taprooms: Distribution pending across Texas and beyond
About the Beer
- Style: Crisp American Lager
- ABV: 4.4% — classic and easy, made for extended front-yard drinking
- Can Design: Iconic red, white & blue Alamo logo on a beige background pulled directly from the King of the Hill universe
- Availability: Year-round
- Pricing: Competitive with mainstream domestic offerings
A Moment Worth Toasting This collaboration marks a pivotal moment in ALAMO Beer Company’s evolution. Following a period of corporate restructuring, the brand sees this launch as a bold step forward—a chance to reintroduce its legacy to longtime supporters and a whole new generation of beer drinkers and TV fans alike.
Firmly anchored in Texas pride, the company now sets its sights on national expansion and is actively seeking distributor and retail partners beyond state lines.
About ALAMO Beer Company
Founded in the spirit of Texas independence, ALAMO Beer Company traces its roots back to 1884, when the original “Alamo” beer was first brewed and beloved by locals. After Prohibition, the brand lay dormant until 1994, when founder Eugene Simor secured the trademark and revived the name. By 2003, ALAMO Golden Ale was proudly pouring in San Antonio. Today, the company produces a growing portfolio of honest, flavorful beers for people who value tradition, quality, and authenticity.
Fiercely Independent. Proudly Texan. Always Honest.
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