Corvallis, OR (June 30, 2025) — 2 Towns Ciderhouse is thrilled to announce it has been recognized as a 2024 Hot Brand Award winner by Impact and Market Watch, two of the beverage industry’s most respected trade publications. The Hot Brand Award honors exceptional growth in the Beer and Flavored Malt Beverage category and celebrates brands that are driving innovation, sales, and consumer engagement nationwide.
To earn this prestigious title, brands must meet strict performance benchmarks, including:
- Double-digit growth in 2022, 2023, and 2024
- At least 15% growth from 2023 to 2024 (or a top-ten brand with at least 5% growth in 2024 and 15% growth since 2021)
- Surpassing 200,000 2.25-gallon cases in volume in the last calendar year.
“Being named a Hot Brand is a testament not just to our growth, but to the rising momentum behind the craft cider movement as a whole,” said Lee Larsen, CEO and co-founder of 2 Towns Ciderhouse. “We’re proud to help lead that charge, and we owe it all to the cider fans, distribution partners, retailers, and our incredible team. Every person at 2 Towns Ciderhouse plays a role in pushing boundaries and keeping our cider innovative, authentic, and true to our core values.”
This recognition builds upon a wave of national and international acclaim for 2 Towns Ciderhouse, now the second best selling cider brand in the grocery and the #1 selling NA cider in the nation. As the company celebrates its 15th anniversary, it continues to push the boundaries of both alcoholic and non-alcoholic craft beverages while staying true to its roots, redefining what craft cider can be.
About 2 Towns Ciderhouse
2 Towns Ciderhouse was founded on the belief that the long history of cidermaking demands respect and deserves to be done right. Starting with the highest quality, whole ingredients from local farms, we take no shortcuts in crafting our ciders. Over the years our company has retained these core values to branch out into different segments within the alcohol beverage space to become a premium total beverage company. Our goal is to create the best craft beverages on the market and continue to develop and evolve the beverage space in innovative new ways.
From humble beginnings in 2010 in an old 900 sq. ft. 2 car garage we have grown into one of the largest craft beverage companies in the nation now employing over 100 individuals, distributing to 17 states, and running 3 different production facilities totaling almost 100,000 sq. feet. As a family-owned company, we are committed to the growth of our team and enrichment of our communities. We take pride in producing true Northwest craft beverages.
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