DrinkSip Names Dan Courtney as Head of Sales and Distribution to Lead National Expansion

DrinkSip, the next-gen non-alcoholic beer brand shaking up the beverage aisle, is thrilled to announce that seasoned industry leader Dan Courtney has joined the team as Head of Sales and Distribution.

Backed by NFL star DeMarcus Lawrence and Joey Redner, founder of iconic craft brewery Cigar City, DrinkSip is on a mission to redefine what modern adult drinking looks like. With 17 years at Anheuser-Busch and over 30 years in the beverage industry, Courtney brings unmatched experience in building and scaling some of the world’s most recognized beer brands.

Now, he’s bringing that expertise to DrinkSip—leading national sales growth, expanding and managing distributor partnerships, and unlocking key retail opportunities across the U.S.

“Meet our Jedi Master, Dan Courtney,” said Julian, founding team member at DrinkSip. “If you haven’t been trained on pacer beers or how to drink like a modern-day adult, Dan will teach you how to in no time.”

When you hear "DrinkSip," think responsible adulting and responsible drinking. No one wants a drunk at a party. We’re all about fan-friendly fun—helping people enjoy the moment, stay sharp, and wake up happy.

Courtney’s arrival signals a major leap forward in DrinkSip’s evolution from breakout buzz to national force. With a focus on ultra premium retail, lifestyle-driven placements, and culturally relevant partnerships, his leadership is set to help the brand meet surging demand for smarter, better-for-you choices in beer.

"We’re fired up to begin our expansion into the Pacific Northwest,” said Dan Courtney, Head of Sales and Distribution at DrinkSip. “With our co-founder and investor DeMarcus Lawrence recently traded to the Seattle Seahawks, we’re ready to make waves in the region. It’s time for the 12s to get their hands—and lips—on some DrinkSip: whether it’s our Hazy IPA NA, Watermelon Refresher Wheat NA, 311’s Stealing Hoppy Hours IPA NA, or the Deftones’ Tone Zero NA.

We’re incredibly fortunate to have DeMarcus on board and can’t wait to launch some epic retail programs with the top chains and retailers across the PNW."