• BevNET
  • Nosh
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Features

  • Brewbound Live
  • Jobs
  • Beyond Beer
  • Big Beer
  • Craft
  • Distribution
  • Data
  • M&A
  • New Products
  • People Moves
  • Podcast
  • Voices
  • PR
    back
    • Beer Companies
    • Supplier & Service Provider
  • Supplier News

Resources

  • Videos
    back
    • Brewbound Live Replay
      Replay Strategic Business Presentations
    • All Videos
  • Newsletter
    back
    • View Archive
    • Free Sign Up
  • Submit
    back
    • Submit News
    • Submit Beer Event
  • Directories
    back
    • Brewery Database
    • Marketplace
    • Nombase CPG Directory
    • Brewbound Awards
    • Supplier & Services Guide
  • About
    back
    • Media Kit & Advertising
    • About Brewbound
    • Contact Us
    • Team
    • Charter Members

Account

Login
  • Settings
Become an Insider
  • 2025 Awards
  • Brewbound Live 2026
  • Jobs
  • Podcast
  • Data
  • M&A
  • Newsletter
  • PR
  • Submit News
BrewboundPress Releases

After Five Years Of Continued National Growth, Rupee Beer Partners With Nappi Distribution In Home State

info_outline PRESS RELEASE posted by Rupee Beer

Apr. 30, 2025 at 12:31 pm

X LinkedIn Reddit Facebook Email
Report Press Release
beerindianrupeebeermaineportlanddistributionnewenglandindiaworldinternational
Beer Companies
  • image-01
Portland, Maine — Named Best Beer for World Food & 6 Beer Trends to Watch, Rupee Beer is an Indian-inspired line of easy-to-enjoy beers specially crafted to pair with Indian, spicy and global cuisine.

Brewed by craft-brewing legend Alan Pugsley, responsible for launching over 100+ breweries around the world and the former Co-founder of Portland-based Shipyard brewing, Rupee focuses on having lighter, less carbonated beers which compliment and highlight rich and complex international cuisines, such as: Indian, Thai, Mexican, Caribbean, Middle Eastern and beyond. 

Rupee has scaled tremendously the past few years having retail presence in 20 states, and online sales live in 45 states since its inception in 2020. The brand has received numerous awards and features in publications such as Forbes, Bloomberg, The Washington Post, Food & Wine, Eater, and BuzzFeed. Additionally, the brand has also secured select placements at national chains, such as: Trader Joes, Whole Foods, Wegmans, Total Wine and World Market. 

Co-founders and brothers Van & Sumit Sharma are very excited to announce distribution in their home state of Maine. "After scaling our vision and mission in several of America's cosmopolitan hubs, we are excited to partner with a distributor in Maine to grow our brand even further in the state we grew up in."

About The Founders 

Brothers Van & Sumit Sharma, sons of Indian restaurateurs in the Indian restaurant business internationally for over 50 years, found themselves continually frustrated they were never able to consistently source Indian beers in Maine – the least diverse state in America where their family immigrated to from the United Kingdom & Germany in the late 80's and launched three of the state's first Indian restaurants. 

Growing up the only Indian kids in school in Portland, Maine's largest city in the 90's, the brothers went on to attend university in Boston, and soon after moved overseas to London & Melbourne, Australia where they lived and worked for over a decade. 

During the pandemic, the both found themselves regiging their lives and moving back to Portland where they found themselves helping out their family's long-running Indian Restaurant, Bombay Mahal, in the heart of downtown Brunswick, Maine. 

During this period, they noticed once again the global beer supply of Indian and many international beers into Maine was deeply impacted by Covid-19, and left numerous customers asking for Indian products to pair with their take-outs while the restaurant stayed open during the pandemic.

They enlisted the expertise of British-expat and craft brewing legend Alan Pugsley to start the research and development for Rupee Beer - a beer which would perfectly compliment an Indian curry or rather any international style of cuisine. Rupee is now seen as a disrupter within the world & ethnic food & beverage category. 

Rupee Beer is now available across Maine exclusively via Nappi Distributors offering its two year round skus: a Basmati Rice Lager & India Pale Ale, and summer seasonal Mango Wheat Ale. 

For More Information:
Learn More

Brewbound Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the beer and beyond industry. Join our community and stay ahead with exclusive insights from Brewbound.

Get Started

Already an Insider? Log In

Industry Marketplace

Contract Manufacturing & Packaging Services - Portland, Maine Area

Contract Manufacturing & Packaging Services - P...

  • View All
  • Post a Listing

Latest News

Insider’s Week in Beer: PBR’s Curious Pickle Tradition

Insider’s Week in Beer: PBR’s Curious Pickle Tradition

Press Clips: Gambrinus/Trumer Layoffs, Ash & Elm Distro Expansion, Harpoon Bets on Boston & More

Press Clips: Gambrinus/Trumer Layoffs, Ash & Elm Distro Expansion, Harpoon Bets on Boston & More

SPONSORED POST
Reinventing Home Brewing: How Pinter Is Bringing Draft Beer Home

Reinventing Home Brewing: How Pinter Is Bringing Draft Beer Home

Featured Jobs

Head Brewer - The Fermentorium Beverage Co.

Head Brewer - The Fermentorium Beverage Co.

Packaging & Cellar Operator - Civil Society Brewing

Packaging & Cellar Operator - Civil Society Bre...

Brewer - New Trail Brewing Co

Brewer - New Trail Brewing Co

Sales Representative - AZ - Bluebird Hardwater

Sales Representative - AZ - Bluebird Hardwater

Director of Operations - Greenbar Distillery

Director of Operations - Greenbar Distillery

Senior Brewer & Cellar Lead - Maple Branch Craft Brewery

Senior Brewer & Cellar Lead - Maple Branch Craf...

  • View All Jobs
  • Post a Job

Additional News

CBC 2026 Must-Hit Sessions: Taproom Profitability, Effective Marketing, Scaling for Distributing and Winning in Chains

CBC 2026 Must-Hit Sessions: Taproom Profitability, Effective Marketing, Scaling for Distributing and Winning in Chains

21st Amendment Brand Acquired by Evil Genius; Relaunches Distribution

21st Amendment Brand Acquired by Evil Genius; Relaunches Distribution

BERO Lands in Walmart, Kroger and Publix Stores Nationwide

BERO Lands in Walmart, Kroger and Publix Stores Nationwide

New on Shelves: RTDs from SunnyD, Post Meridiem, Vodkade and Rancho La Gloria

New on Shelves: RTDs from SunnyD, Post Meridiem, Vodkade and Rancho La Gloria

Jobs in the Beer Industry

  1. Packaging & Cellar Assistant - Beer Zombies Brewing Co. - Beer Zombies Brewing Co.
  2. Sales Representative - AZ - Bluebird Hardwater - Bluebird Hardwater
  3. Territory Sales Manager - Vermont/NH - Barrel One Collective - Barrel One Collective
  4. Chain Account Manager - Central Denver - Elite Brands of Colorado - Elite Brands of Colorado
  5. Cellar Technician - Wilding Brands - Wilding Brands
  6. Brewery Process Engineer - Sierra Nevada Brewing Co. - Sierra Nevada Brewing Co.
  7. Brewer - TALEA Beer Co - TALEA Beer Co
  • View All Jobs
  • Post a Job

Promoted PR Posts

How Gorges Beer Co. Refinanced High-Cost Debt with the SBA 504 and TMC Financing

How Gorges Beer Co. Refinanced High-Cost Debt with the SBA 504 and TMC Financing

National Black Brewers Association & Roy Farms Launch Velvet Cake Hop Blend

National Black Brewers Association & Roy Farms Launch Velvet Cake Hop Blend

Proper Beverage Co. Achieves NSF/ANSI 229 Food Safety Certification

Proper Beverage Co. Achieves NSF/ANSI 229 Food Safety Certification

Ceremony Botanical Brews: America’s First Botanical Brewing Company Debuts with Matcha and Hibiscus Beers

Ceremony Botanical Brews: America’s First Botanical Brewing Company Debuts with Matcha and Hibiscus Beers

ReserveBar and AccelPay Announce Strategic Merger to Advance Digital Commerce

ReserveBar and AccelPay Announce Strategic Merger to Advance Digital Commerce

Ohanafy Appoints Hogan Hagy as Chief Customer Officer to Accelerate Enterprise Growth

Ohanafy Appoints Hogan Hagy as Chief Customer Officer to Accelerate Enterprise Growth

  • View All
  • Post a PR

Recent Articles

  • Newswire
  • Features
  • Spirits
  1. Riverbend Malt House Crystal 80 Malt Is Now Available
  2. New Realm Brewing Expands Core Lineup with Release of New Amber Lager
  3. Total Beverage Solution Named Exclusive U.S. Importer for Fuller’s Brewery
  4. Amstel Champions Authenticity and Genuine Moments with “Shot Without Permission”
  5. Crooked Hammock Brewery Announces First-Ever Backyard Block Party
  1. Insider’s Week in Beer: PBR’s Curious Pickle Tradition
  2. Press Clips: Gambrinus/Trumer Layoffs, Ash & Elm Distro Expansion, Harpoon Bets on Boston & More
  3. CBC 2026 Pre-Conference Reading List
  4. CBC 2026 Must-Hit Sessions: Taproom Profitability, Effective Marketing, Scaling for Distributing and Winning in Chains
  5. 21st Amendment Brand Acquired by Evil Genius; Relaunches Distribution
  1. New RTDs from SunnyD, Post Meridiem, Vodkade and Rancho La Gloria
  2. Cutwater and Surfside Push Triple Digits as Overall Spirits Sales Turn Positive
  3. No Sleep Beverage Makes Three Acquisitions With Plans To Further Expand Portfolio
  4. Mark Anthony Brands to Acquire Finnish Long Drink
  5. Sazerac Enters the Ring for Brown-Forman, But Analysts Are Skeptical
  6. SEC Sues Drake’s Organic Spirits For $2.4M In Investor Fraud
  7. Report: Sazerac Explores Brown-Forman Deal Following Pernod Ricard Merger Talks
  • View All
  • Submit News

Brewbound

Contact

  • Advertise with Brewbound
  • Submit News
  • Submit a Beer Event
  • Post a Job Listing
  • Contact Us

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • Youtube

Resources

  • About Brewbound
  • BevNET.com
  • Taste Radio Podcast
  • BevNET Magazine
  • NOSH
  • Nombase

Navigate

  • News
  • Events
  • Breweries
  • Craft Beer Jobs
  • Craft Beer Events Calendar
  • Industry Marketplace
  • Videos
BevNET CPG Media Logo

Brewbound is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙