Roy Farms and Crosby Hops Align to Better Serve Small and Mid-Sized Breweries

YAKIMA, WA & WOODBURN, OR, April 23, 2025— Effective May 5, 2025, Roy Farms will transition its small and mid-size brewery direct hop sales to Crosby Hops, becoming a preferred strategic supply partner to the Oregon-based grower and merchant. This move brings Roy Farms’ legacy of quality and efficiency into Crosby’s robust portfolio and streamlined customer experience—enhancing access, selection, and service for small and mid-sized brewers globally. 

The two companies will also combine their hop breeding efforts to accelerate the development and commercialization of new varieties—building on proven cultivars like Azacca® and Adeena®, along with a promising pipeline of genetic material in both Oregon and Washington. In addition, they will collaborate on the creation of innovative hop products, expanding on the foundation of Crosby’s patented CGX® technology to meet evolving brewer needs and emerging market trends.

“This streamlined approach to serving small and mid-sized craft brewers plays to our respective strengths and creates mutual benefit by positioning Roy Farms as an efficient, scalable sourcing partner to Crosby Hops,” said Mike Roy, fifth-generation grower and CEO of Roy Farms. “It empowers both teams to stay highly competitive in a rapidly evolving market. Together, we’re strengthening our position as independent growers while driving innovation and fostering a more sustainable, collaborative future for the hop industry.”

How This Partnership Benefits Brewers:

·       Enhanced Selection - Brewers will have access to Crosby Hops’ curated hop selection experience, including Roy Farms’ lots, offering an opportunity to choose the hops that best match their needs.

·       Brewer Portal – Crosby Hops’ purpose-built portal enables brewers to easily place, track, and manage orders from anywhere.

·       Advanced Hop Products – Crosby Hops’ CGX® Pellets allow brewers to do more with less, making it possible to brew aggressively hopped beers while improving beer yield and reducing hop storage, shipping, and handling. 

·       Product Innovation – The companies will collaborate to develop innovative hop products that align with brewer needs and market trends, expanding on the foundation of Crosby’s CGX® process.

·       Hop Breeding – Roy Farms’ Latitude 46 and Crosby Hops breeding programs will pool resources to support the development and commercialization of new varieties, building on successful cultivars like Azacca® and Adeena®, and a strong pipeline of new genetic material from both programs.

·       Regional Warehousing – With Crosby’s distribution centers in the Pacific Northwest and Midwest, brewers now have their hops closer to them, saving time and freight costs.

·       Highly-Responsive Support – Brewers receive exceptional attention and support from Crosby’s customer success team that ships 90% of orders within 24 hours and boasts an 85+ Net Promoter Score.

·       Flexible Payment Plans and Contracts – Brewers can budget with confidence using monthly payment plans and adjustable hop contracts.

“This collaboration is about two independent, purpose-driven hop growers and brands recognizing a larger opportunity to shape the future of the hop industry together. By aligning where it makes sense and preserving our autonomy where it matters most, we’re able to offer brewers expanded access, efficiency, accelerated innovation, and a strong sense of connection to the farms behind their hops. This is a new chapter rooted in trust, built for impact and speed, and driven by a shared vision for where craft is headed next,” commented Blake Crosby, CEO of Crosby Hops.

As part of the transition, Crosby Hops will welcome two additional team members from Roy Farms. Jason Weissberg will serve as Crosby Hops’ Key Account Manager – Mid-Atlantic and Gavin Lubbe as an Account Manager.

Together, Roy Farms and Crosby Hops are doubling down on their commitment to quality, innovation, and independence—ensuring brewers of all sizes have more choice, better tools, and direct access to the farms that fuel their creativity.

About Crosby Hops: 

Founded in 1900, Crosby Hops is a vertically integrated grower, processor, and merchant, located in Oregon’s Willamette Valley. Independently owned and operated by fifth-generation siblings, Blake and Jackie Crosby, the company has led the industry with many initiatives including achieving B-Corp, GlobalG.A.P., Salmon-Safe, and Safe Quality Food certifications. The company has also been a leader in advanced hop products with their patented CGX® technology creating the most minimally processed hop pellet on the market. 

About Roy Farms: 

Founded in 1907, Roy Farms is one of the largest and most respected hop farms in the United States, located in the Yakima Valley. Independently owned and operated by fifth-generation siblings, Mike and Andy Roy, the company has led the industry with many initiatives including being the first GlobalG.A.P. certified hop farm in the U.S., achieving B-Corp, USDA Organic, Salmon-Safe, and Safe Quality Food (SQF) certifications. The company has also been a leader in hop breeding through its Latitude 46 program releasing new hop varieties such as Azacca and Adeena.