SweetWater Brewing Launches Daytrip IPA: A New Tropical Escape in Every Sip

ATLANTA, Jan. 08, 2025 -- SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the largest craft brewer in the Southeast and a subsidiary of Tilray Brands, Inc.  (NASDAQ: TLRY and TSX: TLRY), proudly unveils its newest craft brew: Daytrip India Pale Ale, a vibrant addition to its year-round flagship line. This easy-drinking brew delivers a refreshing wave of tropical fruit notes, low bitterness, and a captivating citrus aroma – the perfect escape to a sun-kissed paradise.

Daytrip IPA (6.6% ABV) is an American-style IPA bursting with bright, juicy, undeniably tropical flavors and a smooth, refreshing finish. The exceptional taste is achieved by a masterful blend of Columbus, Citra, Waimea, Mosaic, and Simcoe hops, creating a symphony of tropical and citrus fruit flavors, all expertly balanced by 2-Ros, Munich, Carafoam, and Crystal malts. The result is a truly unforgettable exotic and escapist experience.

Prinz Pinakatt, Chief Growth Officer at Tilray Beverages, said, “With growing consumer demand for more approachable IPA options, we are excited to present Daytrip IPA. It captures the bold, dynamic hop characteristics SweetWater fans adore, while presenting a delightfully lower bitterness.” He adds, “Rigorous research and extensive testing have gone into perfecting this recipe, and choosing premium ingredients. We’re confident that Daytrip IPA will resonate with consumers and solidify our leadership in the IPA category – a cornerstone of our brewery – and will deliver on the promise of feeling like you’ve found an island-inspired escape.”

Daytrip IPA’s packaging was designed to reflect the beer’s vivid, island-like essence, promising a sensory adventure from the moment it is seen. To amplify the launch, SweetWater is rolling out an integrated marketing campaign that includes trade programming, paid media and engaging social media giveaways and activations. The beer will be prominently featured at the SweetWater 420 Fest, the brewery’s annual music festival, scheduled for April 18-20, 2025, at Atlanta’s Pullman Yards.

Daytrip IPA is now available in the following formats:

• 12-pack of 12-ounce cans
• 6-pack of 12-ounce cans
• Individual 19.2-ounce cans
• Draft

Locate a nearby store or on-premise location using SweetWater’s Beer Finder.

About SweetWater Brewing

SweetWater Brewing Company, the largest craft brewer in the Southeast, is an award-winning brewery known for its stash of heady brews including the original 420 Extra Pale Ale and loads of IPAs. SweetWater’s craft beers are available coast to coast. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. SweetWater focuses it community support for organizations fighting for clean water and habitat conservation. For further information about SweetWater Brewing Company, please follow @SweetWaterBrew.

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.   

For further information about SweetWater Brewing Company, follow @SweetWaterBrew on socials.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

For more information on how we open a world of well-being, follow @tilray on all social platforms. 

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