Introducing LIGHTSTRIKE

info_outline PRESS RELEASE posted by New Belgium Brewing

Jan. 7, 2025 at 11:25 am

FORT COLLINS, Colorado – LIGHTSTRIKE, a first-of-its kind hard refresher, is a groundbreaking new beverage hitting shelves nationwide. Designed for the next generation seeking an alcoholic beverage made to balance flavor, convenience, and crushability, LIGHTSTRIKE defies the traditional, (some may even say boring) category norms, and instead invites drinkers to experience all they know about refreshers in an entirely new way.

Crafted with 10% coconut water and sea salt, LIGHTSTRIKE is a non-carbonated, gluten-free, light-bodied beverage that delivers shockingly smooth drinkability that doesn’t compromise on taste. Launching with Lemon Lime and Orange Mango flavors, LIGHTSTRIKE is a super drinkable 5% ABV and offers the perfect blend of refreshment and alcohol content that’s perfect for the pregame, the after-party, or the after-after-party.

“Drinkers are looking for flavor-forward, versatile options that fit in with their lifestyle,” said LIGHTSTRIKE Senior Brand Manager Andrew Emerton “When looking at the shelf for an alternative to hard seltzers or a light lager, LIGHTSTRIKE fills that gap. We decided to up the ante and put it in a portable pack type that can keep pace with the party.”

LIGHTSTRIKE is packaged in a resealable 16.9 oz sports drink bottle which offers portability and practicality, allowing consumers to control their drinking experience. Currently available in grocery stores nationwide, LIGHTSRIKE will be distributed nationally in major retailers and independent outlets in 4 packs beginning early April 2025.

“Whether it’s music festivals, outdoor adventures, or a night out, LIGHTSTRIKE makes partying a sport,” said Emerton. “It’s a refreshing companion for high-energy occasions. No carbonation. No heaviness. Just pure, delicious drinkability.”

For more information, please visit DRINKLIGHTSTRIKE.com or follow us on social media @DRINKLIGHTSTRIKE.

About LIGHTSTRIKE

LIGHTSTRIKE is a hard refresher that’s built different. A revolutionary beverage brand dedicated to redefining refreshment for a new generation of consumers, LIGHTSRIKE combines flavor, convenience, and a lighter drinking experience perfect for any high-energy occasion. To discover the world’s first hard refresher built to outpace the party, visit DRINKLIGHTSTRIKE.com.

For More Information:
Learn More