Coors Light Introduces “Beer Bows” to Make Bad Gifts Good

Coors Light is transforming the least chill part of the holiday season into something you actually want

CHICAGO (Dec. 4, 2024) – Let’s face it: finding the perfect gift is the least chill part of the holidays, whether it’s for your friends, family, or the dreaded office gift exchange. So, Coors Light is stepping in with Beer Bows, a new way to bring mountain cold refreshment to your gift giving this season. 

Coors Light Beer Bows are the perfect way to infuse some chill to your holiday gifts. Each Coors Light Beer Bow unlocks a “Surprise Gift Bundle” for giftees not happy with their presents to receive surprise Coors Light merch and a gift card to purchase a round of beer for their post-holiday gatherings. 

“Whether it's shipping delays, crowds, or the stress of finding the perfect present, there's nothing chill about holiday shopping,” said Marcelo Pascoa, vice president of marketing, Coors Family of Brands. “So for the Coors Light fan in your life, our Beer Bows transform your not-so-great gift into something special worth celebrating.”

Those wanting a chill holiday gifting experience can purchase Beer Bows via the Coors Light shop site at shop.coorslight.com starting on December 4 at 12 pm CT for $15 while supplies last. Each Beer Bow comes with a “Surprise Gift Bundle,” which includes surprise Coors Light merch and a gift card for beer. The Beer Bows are decorated with a unique QR code that the gift receiver scans to unlock the bundle.

Ten bows will be available for purchase per day from December 4 to December 6 and December 9 to December 10, for 50 Beer Bows total. Beer Bows ordered by December 15 should arrive by Christmas, pending any unforeseen shipping delays. 

For a little extra cheer, check out the new Coors Light Holiday Collection. The seasonal merch and apparel capsule comes complete with beer bottle ornaments, Rocky Mountain-inspired cookie cutters, warm weather gear, and more.

About Molson Coors Beverage Company For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors’ history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions. Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

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