Indeed Brewing Company’s Fruit Cult

Just in time for spooky season, Indeed Brewing Company is thrilled to announce the release of Fruit Cult, an Imperial Fruit Ale jam packed with a charismatic blend of raspberries, blueberries, and blackberries.

Coming in strong at 10%, this Imperial Fruit Ale captures fervent fandom with its fruity top notes that expertly mask a mysteriously boozy core. Deceptively light on the tongue for such a boozy sipper, with a reddish gold haze that merely hints at the pounds of berries within, Fruit Cult will challenge your preconceptions of what a high ABV fruit beer can be.  Have one and join this cult of fruit and flavor.

“We were jazzed to be able to develop a new beer that uses all 100% real fruit, and to really lean into the natural nuances the three fruits provide to the overall experience of this beer,” says Ryan Bandy, Indeed Brewing’s chief business officer. “The amount of fruit we jammed into this beer is borderline silly, and it’s at 10% ABV which is kind of ridiculous, but the result is a really cool fruit beer, balances nuance with intensity.”

Fruit Cult is lurking just around the corner, in stores now across Minnesota and Wisconsin in a brand new Chuck U-designed can that deserves a spot in your fridge this fall. 

THE GOODS

Malt: Pilsner

Hops: Sultana

Yeast: A15

Special Ingredients: Blackberry, Blueberry, and Red Raspberry Puree

THE STATS

ABV: 10%

IBU: 20

THE EXPERIENCE

Visual: Light reddish gold

Aroma: Jammy melange of blackberry, blueberry, and raspberry

Taste: Crackery malt base supplies base for the fruit and yeast-driven esters

Mouthfeel: Deceptively light with some warming alcohol

# # #

About Indeed Brewing Company:

Indeed Brewing Company cultivates an artfully eclectic lineup of beers from its headquarters in Minneapolis, Minnesota and pilot brewery in Milwaukee, Wisconsin. Indeed’s diverse offerings feature flagship favorites like Day Tripper Pale Ale, cult favorites like Flavorwave IPA and Pistachio Cream Ale, and extend beyond beer to its Sparkling THC beverages. Well-known as a community-oriented brewery, Indeed’s taprooms are home to Indeed We Can, the employee-driven charitable giving program that donates to a different employee-selected nonprofit every month. Indeed believes innovation isn’t just one thing—it’s a culture created around good people, good beers, and good experiences.