Just in time for the start of the fall college sports season, award-winning craft brewer New Realm Brewing Company has been named the Official Craft Beer partner of Kennesaw State University (KSU), which includes the full portfolio of the craft brewer’s products.
Both the brewer and university are based in Georgia. KSU features campuses in Kennesaw and Marietta, and New Realm welcomes guests to its flagship founding craft brewery, distillery and locally sourced scratch restaurant in Atlanta. The first collaboration as part of the local partnership is the release of OWL IN American Lager, an homage to the Kennesaw State Owls, with packaging highlighting the university’s signature black and gold color palette and the signature Owls emblem front and center.
“Crafted for refreshment, OWL IN is made with a smooth hop bill featuring Magnum, Hersbrucker and lemondrop hops. The result is a 4% ABV lager with a straw-gold color, 115 calories and 9 carbs. Available in select markets year-round, the beer will be available in 12-ounce 6-packs, 16-ounce singles and draft packages,” explained Mitch Steele, NRBC Brewmaster. A product locator can be found here.
“We’re proud of our new partnership as the Official Craft Beer of KSU,” said Jeff Chassner, Chief Sales Officer at New Realm Brewing Company. “I’m excited about every product in our portfolio, but as an alumnus of KSU, launching OWL IN has been a passion project for me. We’re thrilled to introduce this new beer during such a fun time of year for college sports fans.”
Kennesaw State University officially became a member of Conference USA in June. The evolution of the university’s sports competition at the Division I level mirrors its growth as the third-largest university in Georgia.
“Our goal has always been to create moments of happiness for our patrons and support the communities in which we live, brew, and play. We are excited to welcome the KSU community into the New Realm family,” stated Carey Falcone, CEO of New Realm Brewing Company.
ABOUT NEW REALM BREWING CO.
New Realm is an American craft brewery and distillery started in 2016 by co-founders Carey Falcone, Bob Powers, and Mitch Steele. The Company operates production and innovation breweries/distilleries, each with on-site, locally sourced scratch kitchens. New Realm’s core values are quality, creativity, authenticity, and striving for perfection, all with a customer-centric, community-focused commitment and approach.
New Realm’s awards include Multiple Great American Beer Fest gold medals (2022), Brewbound’s “Rising Star” Brewery, Ratebeer’s “Best New Brewer in Georgia,” Ratebeer’s 11th “Best New Brewer in the World”, and Virginia Craft Beer Cup’s gold medal (2019 & 2021) and “Best in Show” for Euphonia Pilsner (2019). Brewmaster Mitch Steele was awarded the Russell Scherer Award for Innovation in Brewing and authored the book IPA: Brewing Techniques, Recipes, and the Evolution of India Pale Ale. Learn more at NewRealmBrewing.com.
ABOUT KENNESAW STATE UNIVERSITY
A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its more than 45,000 students. Kennesaw State is a member of the University System of Georgia with 11 academic colleges. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 7 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu.
###
Stay Informed. Stay Competitive.
Become an Insider to unlock exclusive reporting, data, education, and industry exposure for beer & brewery leaders.
Industry Analysis
Context behind the headlines
Data & Reports
Category performance & trends
On-Demand Education
Expert-led video courses