Great Lakes Brewing Co. Refreshes Dortmunder Gold Lager Packaging

GREAT LAKES BREWING CO. REFRESHES DORTMUNDER GOLD LAGER PACKAGING
Brewery’s Flagship Lager Sports New Gold Look in Cans, Bottles

CLEVELAND, Sept. 12, 2024 – Great Lakes® Brewing Co. (GLBC) announces refreshed gold packaging designs for its flagship Dortmunder Gold Lager, coming soon to bottles and cans, including a new 19.2 oz. Can.

Dortmunder Gold Lager was one of GLBC’s first two recipes, establishing itself as Cleveland’s original craft brew in 1988. For the first time since 2020 and just the fifth time in three decades, Dortmunder Gold Lager will sport a fresh look, with the classic recipe remaining unchanged. The refreshed packaging coincides with the brewery’s 36th anniversary in September.

Behind the Design:

The new Dortmunder Gold Lager packaging, crafted by GLBC Creative Manager Jameson Campbell, incorporates elements from each of “Dort’s” past lives to honor its storied legacy. The design nods to the original label with rich navy blue type and accents, along with the red, white, and blue ribbon that’s adorned each subsequent version of Dortmunder’s artwork. A decorative pattern evokes the barley laurels of the brewery’s logo and Dortmunder’s signature balance. “Est. 1988” flanks Dortmunder’s sporty Lager script, celebrating Dort’s significance in the Great Lakes story. The can itself is metallic gold, a glimmering expression of the beer’s name.

Since the addition of a canning line in 2020, the brewery has sought opportunities to refresh its packaging with colorful designs expressing legacy and innovation, and the new Dortmunder Gold Lager packaging speaks to both.


“Dortmunder has been a key brand for us since the brewery’s inception and it’s a great craft lager that still holds its own today,” says Interim Co-CEO Chris Brown. “We wanted to give Dort a more vibrant package to celebrate our original craft lager but also pay homage to its history and call out the brand name in a bolder fashion. The other goal was to draw attention to the fact that Dort is a delicious and very flavorful lager, during a time when craft lagers are back in high demand. It’s a great time for new consumers to come into the franchise.”

The brewery begins rolling out refreshed Dortmunder Gold Lager packaging in September, in 6-Pack and 12-Pack Bottles, 6-Pack and 15-Pack 12 oz. Cans, and new 19.2 oz. Cans.

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Great Lakes Brewing Co. (GLBC) is Ohio’s original craft brewery, founded in 1988 by brothers Patrick and Daniel Conway in Cleveland, Ohio. GLBC is independent and employee-owned and serves 16 states and Washington, D.C. with its award-winning portfolio of fresh, flavorful, and innovative crafted beverages including Vibacious® Double IPA, Midwest IPA, Dortmunder Gold® Lager, and a robust selection of seasonal and limited release offerings. Learn more at greatlakesbrewing.com.