MAKING IT EVEN EASIER FOR FANS TO ENJOY COLLEGE FOOTBALL, BUD LIGHT IS ALSO BRINGING BACK AN EXPANDED COLLECTION OF LIMITED-EDITION COLLEGE TEAM CANS FOR FANS 21+
NEW YORK, NY – AUGUST 27, 2024 – Bud Light and football just go together. From the tailgate to the celebratory cheers in the stands to the round for friends at the bar, Bud Light is showing up for 21+ fans on gameday. Now, to rally college football fans across the country, Bud Light is introducing a new campaign in partnership with actor and comedian Shane Gillis who stars and co-writes alongside long-time comedy partner, John McKeever, who also directed the new content rolling out throughout the college football season. The campaign comes alongside the brand’s roster of more than 65 partner college teams, which includes the return of fan-favorite team cans that make it easy for fans to rep their team with prominent team logos and full team colors.
“College football fans are some of the most passionate, dedicated fans out there and we are so proud to partner with teams across the country to make all of the special gameday moments even easier to enjoy,” said Todd Allen, SVP Marketing, Bud Light. “As a passionate college football fan himself, Shane was the perfect partner to connect to our college football audience with his distinct style of humor. And it doesn’t hurt that he loves a Bud Light or two on gameday.”
BUD LIGHT AND SHANE GILLIS GET FANS HYPED FOR THE SEASON
Rolling out over the course of the college football season, Bud Light and Shane Gillis’ content collaboration infuses Gillis’ distinctive humor into college settings and situations. First up, ‘The Dean’s Office’ brings viewers to the Dean’s office and shares just how hard it is to pass up a cold Bud Light, even in exchange of some embarrassing admissions. Shane Gillis as Coach Herb is the first to break the tension with his own personal secret as he cracks open an ice-cold Bud Light, setting off a string of stories and cheers around the room.
"I like football and beer, especially Bud Light. It was fun to work with McKeever and Steve on this." said actor and comedian Shane Gillis, who recently topped Netflix charts with his lauded comedy special Beautiful Dogs.
'The Dean's Office' will start airing on Saturday, August 31 during college football games through Bud Light’s key media partners spanning NBC, ABC, and ESPN. Fans can keep an eye on Bud Light’s and Shane's socials for even more laughs and gameday fun throughout the college football season as additional content drops.
FROM THE STANDS TO THE BAR, REP YOUR TEAM WITH LIMITED-EDITION TEAM CANS
Bud Light is rolling out its biggest collection of college team packaging yet to take team pride to another level for the 2024 season. Representing 26 teams across the country, the new, fan-favorite, limited-edition Bud Light team cans display official team colors and prominent team logos. Bud Light’s college team cans are available now everywhere Bud Light is sold.
To make it even easier to celebrate college football season this year, the Bud Light college team packaging features a QR code fans can scan for more information on how to win a trip to an away game of your choice.
The news of Bud Light’s college football campaign follows the launch of their 2024 NFL campaign, "Easy to Sunday," that honors the hard work that goes into being a fan with real, relatable fan moments, and shows how Bud Light and their NFL team cans can help make the season easier to enjoy for NFL fans.
About Bud Light
The Bud Light brand name represents a family of products including Bud Light and Bud Light Seltzer, each crafted for a refreshingly easy drinking experience. Since 1982, Bud Light products have captivated the senses and set the standard for enjoyment, consistently delivering a crisp, clean finish. Bud Light remains as the number 1 beer brand in volume sales (Circana MULC) with its premium American light lager, brewed with four simple ingredients, that represents the pinnacle of quality and flavor.
About Shane Gillis
Shane Gillis is a comedian, actor, and writer from Mechanicsburg, Pennsylvania. In 2021, Gillis released his triumphant self-funded debut Shane Gillis: Live in Austin, a breakthrough hit with over 30 million views.
In 2023, he released his follow-up Netflix smash-hit special, Beautiful Dogs. The critically-acclaimed and fan-favorite special reached the Netflix Top 10 in five countries and spent two weeks in the US Top 10 list. Beautiful Dogs was produced by All Things Comedy and Gillis’ own production company, Dad Sick Productions, which he runs with longtime comedy partner and fellow Philadelphia local McKeever. Alongside McKeever, Gillis is currently working on season two of his scripted series Tires, season one of which debuted in the Netflix top 10 to record numbers. With Gillis co-writing and starring as the wisecracking, working class employee hellbent on torturing his cousin and boss, season two was picked up by Netflix before season one even aired. Gillis is also co-creator and star of the hugely popular web series Gilly & Keeves. The sketch series, premiering in 2020, spawned an acclaimed feature length special in 2022.
Shane co-hosts the beloved comedy podcast, Matt and Shane's Secret Podcast, with comedian Matt McCusker. The show is the number one Patreon podcast in the world, with over 500 million downloads each month.
Gillis is one of the industry’s leading touring comics. Currently on an 8-stop arena circuit, including the iconic State Farm Arena, Atlanta; Scotiabank, Toronto; and three-nights in the Mohegan Sun Arena, CT.
About Anheuser-Busch
At Anheuser-Busch, our purpose is to create a future with more cheers. We are committed to earning our place in the moments that matter to our consumers and making a meaningful impact in our communities across the country. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations.
Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have a dedicated network of more than 65,000 hardworking Americans across the United States who bring our beer to life. We are home to several of America's most iconic beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser, and Bud Light as well as regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From our industry-leading efforts to support American farmers and our nation’s military, veterans, and first responders to emergency drinking water donations and responsible drinking programs, we are guided by our unwavering commitment to supporting the communities we call home – that’s who we are.
No Purchase Necessary. Open to US residents 21+. Begins 7/15/24 & ends 10/15/24. Msg & data rates may apply. Void where prohibited.
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© 2024 Anheuser-Busch, Bud Light® Beer, St. Louis, MO
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